View Full Version : SABENA becomes "SN Brussels Airline"

21st Feb 2002, 14:11
Since yesterday several german news sources are reporting about the new name for exSABENA:. .SN Brussels Airlines. .becoming effective very shortly.. .Here one link (german magazine "Der Spiegel"). .<a href="http://www.spiegel.de/reise/aktuell/0,1518,183157,00.html" target="_blank">http://www.spiegel.de/reise/aktuell/0 ,1518,183157,00.html</a>

[ 21 February 2002: Message edited by: railwaysengineer ]</p>

Kalium Chloride
21st Feb 2002, 14:15
Think this is VERY old news, no...? <img src="rolleyes.gif" border="0">

21st Feb 2002, 14:24
Becoming effective next monday, Feb. 25th.. .The report also tells about negotiations with Virgin about a merger to be decided until end of this month.

[ 21 February 2002: Message edited by: railwaysengineer ]</p>

21st Feb 2002, 15:16
The new Sabena is born,. .Check their new website : <a href="http://www.brussels-airlines.com/home.htm" target="_blank">http://www.brussels-airlines.com/home.htm</a> with new logo's.. .Strange though there is an A330 in the new colors...???. .Thought they plan to wet lease some acft for their Long Haul to Africa??

21st Feb 2002, 18:46
Personally I would have just called it SN AIRLINES. I don't like the "Brussels" bit. But, then again, what do I know about commercial branding. <img src="smile.gif" border="0">

Al Capone
22nd Feb 2002, 15:56
I don't think that the Belgians ever had any marketing accumen. This is joke. SN Airlines, SN Brussels Airlines, Brussels Sprout Airlines...what else are we going to hear! . .I think Sabena or Belgian's national flag carrier needs a new image, something to be proud of. I'd rather hear something that has Belgium and International....BINGO!! What about Belgium International ???

I haven't seen their new logo yet, however I can only imagine that its dull, representing little enthusiasm.


22nd Feb 2002, 16:48
Probably have a picture of a picket line on the tail

22nd Feb 2002, 20:09
While showing a symbolic link to the past, the new name reflects the new values and characteristics the company commits to build upon. The implementation of the new brand will be done gradually. It will happen in parallel with the launching of new services and product approaches.

. .The choice of the name is a result of a working group that analyzed more than 50 proposals. The final choice is based on a proposal from Pentagone, in cooperation with Minale Design Strategy. The new name reflects two main purposes: . .To maintain a symbolic link with the past: The ex-Sabena logo, i.e. the “S” on the tail of the plane, remains, as well as the use of the “SN” code which was the Sabena/DAT carrier code (= identification code of an airline used in all airline transactions, e.g.: airports, reservations systems, travel agencies, ticketing, …) . .To be oriented towards the future and innovation.

<a href="http://www.brussels-airlines.com/home.htm" target="_blank">http://www.brussels-airlines.com/home.htm</a>

24th Feb 2002, 01:19
I wish the pilots could figure out what the callsign is. DAT2053 inbound into Bristol the other day called up as "DAT Sabena SN Brussels Airlines 2053." I don't really think he knew WHAT to say! <img src="mad.gif" border="0">