tarjet fixated
8th Jan 2008, 00:39
QUI (http://news.morningstar.com/articlenet/article.aspx?id=222492) vi lascio un articolo che reputo interessante per capire come, probabilmente, si trasformera' l'aviazione commerciale anche dalle nostre parti tra qualche tempo.
Vi lascio anche un estratto di seguito:
Low-cost carriers will not take the assault on their business models sitting down. Already, Southwest and JetBlue are shifting focus toward luring more lucrative business travelers. For the first time in its history, Southwest is offering priority boarding, extra frequent-flyer miles, and on-board perks to those who purchase higher-priced business fares. The firm is launching a colossal marketing campaign to woo business travelers in its push to generate $1 billion more revenue annually by 2009. In addition, we think that low-cost carriers will place more emphasis on ancillary revenues, a process that was accelerated with the entry of Virgin America, which is offering a smorgasbord of seat-back options, including laptop plug-ins, connectivity, and an on-board system for ordering food and sundries. Not to be left behind, Southwest plans to unveil its own suite of in-flight tools in the near future.
Vi lascio anche un estratto di seguito:
Low-cost carriers will not take the assault on their business models sitting down. Already, Southwest and JetBlue are shifting focus toward luring more lucrative business travelers. For the first time in its history, Southwest is offering priority boarding, extra frequent-flyer miles, and on-board perks to those who purchase higher-priced business fares. The firm is launching a colossal marketing campaign to woo business travelers in its push to generate $1 billion more revenue annually by 2009. In addition, we think that low-cost carriers will place more emphasis on ancillary revenues, a process that was accelerated with the entry of Virgin America, which is offering a smorgasbord of seat-back options, including laptop plug-ins, connectivity, and an on-board system for ordering food and sundries. Not to be left behind, Southwest plans to unveil its own suite of in-flight tools in the near future.