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View Full Version : GB Airways/Airline CRM (Customer Relationship Management)


k3lvc
6th Aug 2007, 08:51
Having experienced some niggles on a recent GB airways flight it appears my 'comments' to GB are handled by a company called airlinecrm (email addresses [email protected]). Presumably this is an outsourcing operation but they are doing nothing to restore my faith in either GB or the BA brand.

Presumably BA would be interested in how their 'brand' is misrepresented by a 3rd party - has anyone had dealings with this crowd before and taken it to BA or should I just accept that BA have enough difficulties at the moment without worrying what GB are doing ?

RevMan2
6th Aug 2007, 10:14
airlinecrm.com is hosted by Menzies Aviation and appears to be used by a number of airlines (NZ, BA, First Choice pop up on a Google search)
I imagine that Menzies is merely providing the infrastructure as a hub for customer airlines who specify how CRM contacts are routed.
Saves the individual airline from having to tweak their in-house system to reflect changes in their call centre operations.