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Kalium Chloride
31st Jan 2002, 13:59
Air Transport Intelligence is saying the new Swiss airline is to be called...er...Swiss

Hooking Fell
31st Jan 2002, 14:12
And how much did they pay the branding house for such a ****ing imaginative idea?

Obviously, the airline industry has not moved forward over the last sixty years.....we're still sporting nationalistic names and colour schemes (with the notable exception of, e.g. Virgin, Cathay Pacific and Ryanair).

<img src="mad.gif" border="0">

[ 31 January 2002: Message edited by: Hooking Fell ]</p>

Kalium Chloride
31st Jan 2002, 14:18
ATI also says the fleet fins will have...white crosses on a red background. :) :) :)

Kerosene Kraut
31st Jan 2002, 14:27
Swiss!

Lime
31st Jan 2002, 14:30
what an artist !!!!!!!!!!

+++++ SWISS +++++

Kerosene Kraut
31st Jan 2002, 14:30
And "Swiss Air Lines" will be the future legal name. ("swiss" to be painted on the a/c)

380
31st Jan 2002, 14:35
What will be the new slogan?

-I fly Swiss / in a Swiss manner.

oscarh
31st Jan 2002, 14:35
Obviously a Swiss Artist.....

Kalium Chloride
31st Jan 2002, 14:40
What a Swizz

CarbonBrake
31st Jan 2002, 15:27
Well, I like it.

The logo might also work for swiss army chockolate bars.......

Nevertheless, at least some planes keep on flying for a while and secure many jobs and families within Switzerland.

CB

Kerosene Kraut
31st Jan 2002, 15:37
Think they look way too conventional for an airline claiming to be the new extra innovative high quality carrier.

[ 31 January 2002: Message edited by: Kerosene Kraut ]</p>

N380UA
31st Jan 2002, 16:00
“Swiss One” cleared for T/O

Just witnessed the virgin flight of the new “Swiss” air lines a A320 to Basel at 10:30 UTC. IMHO the logo could have bee better but none the less I wish you all the very best and success.. .Cheers

Hooking Fell
31st Jan 2002, 16:07
Just visited their new homepage at <a href="http://www.fly-swiss.com" target="_blank">www.fly-swiss.com</a>

Can't believe how unpolished the (English language) message from the CEO is. He even signs off as "Mr. Andre Dose". Looks like they can't or don't want to afford professional script writers....

Hope their financials are in better shape.