747FOCAL
28th Nov 2005, 16:31
Brazil's Airline Gol To Give Customers 3 Years To Pay
Dow Jones 11/28/05
author: Alastair Stewart
SAO PAULO -- Brazil's no frills airline Gol Linhas Aereas Inteligentes SA (GOL) will give passengers up to three years to pay for tickets in an effort to attract customers from lower income brackets, a company press release said.
An application for the tickets 15 days in advance will allow Brazilians to pay in 36 installments, subject to credit checks, it said.
"We always look to stimulate the market and create opportunities for more Brazilians to benefit from air transport," said Tarciso Gargoni, Gol's marketing vice president.
Gol became the country's first low-cost airline in 2001 and since then has registered breakneck growth. As of October, the airline had grabbed 28.7% of the domestic market, and the company claims to have attracted 3.5 million first-time flyers with its cheap prices.
Gol is looking to continue its high growth rate in the next five years, with plans to double its fleet to 86 planes by 2010 and increase the number of routes in Latin America. The company already flies to Buenos Aires and Santa Cruz de la Sierra in Bolivia, and plans to start flights to Asuncion, Paraguay, soon.
In addition, in the second quarter it expects to launch a low-cost airlines in Mexico with local partner Inversiones y Tecnicas Aeroportuarias SA, or IT.
:ok:
Dow Jones 11/28/05
author: Alastair Stewart
SAO PAULO -- Brazil's no frills airline Gol Linhas Aereas Inteligentes SA (GOL) will give passengers up to three years to pay for tickets in an effort to attract customers from lower income brackets, a company press release said.
An application for the tickets 15 days in advance will allow Brazilians to pay in 36 installments, subject to credit checks, it said.
"We always look to stimulate the market and create opportunities for more Brazilians to benefit from air transport," said Tarciso Gargoni, Gol's marketing vice president.
Gol became the country's first low-cost airline in 2001 and since then has registered breakneck growth. As of October, the airline had grabbed 28.7% of the domestic market, and the company claims to have attracted 3.5 million first-time flyers with its cheap prices.
Gol is looking to continue its high growth rate in the next five years, with plans to double its fleet to 86 planes by 2010 and increase the number of routes in Latin America. The company already flies to Buenos Aires and Santa Cruz de la Sierra in Bolivia, and plans to start flights to Asuncion, Paraguay, soon.
In addition, in the second quarter it expects to launch a low-cost airlines in Mexico with local partner Inversiones y Tecnicas Aeroportuarias SA, or IT.
:ok: