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View Full Version : Here they come!


1279shp
26th May 2005, 20:50
From the paper today!

Hamilton could become a battleground between Air New Zealand's Freedom Air and Qantas' budget arm Jetstar.


Jetstar announced plans this week to start flying the Tasman by the end of this year and said it would reveal its destinations in early August.

Freedom Air's decision on the same day to more than double services between Hamilton and Sydney to five times a week from December could indicate that Waikato is on Jetstar's list.

Hamilton is strategically located, drawing passengers from throughout the central North Island, including rapidly growing Tauranga and tourist centre Rotorua.

Jetstar would start talks with some airports soon, spokesman Simon Westaway said. But he would not say which.

Hamilton International Airport chief executive Hugh McCarroll said he had provided market information to Jetstar, but had not yet heard back.

He said Brisbane could support a twice-daily service with two carriers.

However, Freedom general manager Stephen Jones said the Sydney decision was made after research showed that just 10 per cent of Waikato passengers flew to Sydney through Hamilton International Airport. The rest went to Auckland.

The timing of the service increase was also not related to Jetstar's plans but coincided with the start of the summer schedule, and the arrival of Freedom's four new A320s.

Centre for Asia Pacific Aviation analyst Ian Thomas said whether or not Freedom's Hamilton-Sydney service was in anticipation of Jetstar's arrival, Freedom would be repositioned to combat the threat.

Jetstar was likely to target some secondary airports, as well as replace some Qantas services out of the main centres, to help absorb the 30 per cent capacity being added to its fleet over the next year, he said. Other options were South Island centres to take advantage of the tourism market.

Qantas could also replace its loss-making New Zealand domestic service with Jetstar, which would get around market resistance to the strongly Australian brand.

Qantas was also keen to keep Christchurch-based Pacific Blue in check, Mr Thomas said.
:ok:

Vmo248
26th May 2005, 20:59
>>Qantas could also replace its loss-making New Zealand domestic service with Jetstar, which would get around market resistance to the strongly Australian brand.<<

Well if they'd stuck a big white kiwi on the tail, and kept 'New Zealand' in the titles, as in Qantas New Zealand, they prob wud have faired better.

Qantas as a brand name is fairly solid in NZ, despite the previous incarnation of QFNZ's probs, but flogging a domestic airline to kiwis with a Roo on the tail, sorry bad marketing decision. They shud have made it a "New Zealand airline".

Imagine how well recieved a Koru tailed, pacific waved, Air NZ titled A320 would fair on the main trunk domestically in OZ!

As for a trans tasman brand, Kiwi's like Ozzies are parochial. However in the price war we're willing to jump ship. It will feel easier to do so on an airline called JetStar, because for the average joe, its not Qantas is it?!

Kaptin M
26th May 2005, 21:46
You are partly correct, Vmo248, when you state "Kiwi's like Ozzies are parochial".
However, Aussies DON'T slag Kiwis to the same extent that the vice versa occurs.

I like, N.Z., and N.Z.'ers, but I have been amazed at times at how quickly the "little man" mentality quickly comes to the surface when a conversation turns to the subject of comparisons between the two countries.
In this case, your comment, "but flogging a domestic airline to kiwis with a Roo on the tail, sorry bad marketing decision." reminds of the small-mindedness displayed by an Ansett New Zealand pilot during its startup.
Because the initial uniform provided to the crews was the same as Ansett Australia's, one of the pilots REFUSED to wear the cap, because the cap badge had a stylized outline of Australia on it.

30/30 Green Light
27th May 2005, 03:58
Kaptin M,with all due deference,threads on Pprune would tend to indicate that it's about 50/50 in the slagging stakes.Just let me check and see who copped a flogging over the demise of our second largest airline earlier this century !:hmm: Cheers 30/30

gsf
27th May 2005, 04:33
"However, Aussies DON'T slag Kiwis to the same extent that the vice versa occurs."

Please Kaptin M, give us a bit of warning next time, I am wetting myself laughing.

Vmo248
27th May 2005, 08:08
Kaptain, yup we're a bunch of slags alright. Though over much time we've come to dislike most anything forced on us from over yonder. It doesn't take much to make something 'appear' to be a NZ product - eg: Pacific Blue - so as to minimise the slagging.
Ansett NZ had its own unique to NZ tail too.

We basically take Channel 9 OZ major news/current affairs items via Prime and it's proved popular. NZ is included in their forecasting everytime, there's NZ news and while most everyone would be in no doubt as to the programming eminates, because its wrapped up as a NZ product it works.

Jet Jockey
30th May 2005, 07:28
Q What is long and hard and F@#*s most kiwis.

A. Primary School!!!

cjam
30th May 2005, 10:03
Ha ha haa thats good.

Q . Why do ausi's have see through lunch box's????

A . So they an tell if they are going to or from work.

heh heh....I love the bashing....it's part of our cultures.