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jet2impress
25th Sep 2004, 16:25
What does everyone think of this??

http://www.airliners.net/open.file/671718/L

Is this a new livery for Jet2 (.com)???? Not much imagination been put into this me thinks??:confused:

U/S President
25th Sep 2004, 17:16
I don’t think it can be ranked as a ‘new’ livery. Virtually identical, apart from the tail which now says Jet2.com.

Someone at Jet2 seems to be obsessed with the airline being called “Jet2.com” and not “Jet2”. Obviously no one has told him/her that the dot.com bubble burst (http://www.wordiq.com/definition/Dot-com#Thinning_the_herd) in March 2000 and your company name doesn’t have to end in .com to be cool anymore. Time to realise it’s 2004 and get over it. ;)

Going loco
25th Sep 2004, 20:02
It's called Jet2.com because, believe it or not, the website address www.jet2.com generates about 95% of all of the airline's ticket sales. Now, most of us on here would have no trouble finding the jet2 website without it being spelt out to us, but this isn't the case universally. So spelling it out and ramming it home is all part and parcel of a fairly well coordinated approach to marketing.

Nothing to do with the dot.com bubble at all and unlike most of those companies, there's still plenty of people with a few quid in the bank at Channex!!

loco

BombardierCR7
25th Sep 2004, 20:24
I have heard the next couple of aircraft will also arrive in variations of the livery to perfect the brand.
Surprising to see a change in the tail as I understood PM was previously unhappy with the silver body ( a bit dull in the
Leeds weather ).
Good for the camera though....