bmi & Jet2 Paris price war

[KAT TOO]

With just under 2 weeks before bmi & Jet2 go ahead to ahead on this route from Leeds its worth taking a look at what bmi have done to their prices from the week Jet2 kick off. The week before (next week) you'll pay between £140.00 & £290.00 with bmi, the following week(after the bank hoilday!) you only need a quid +tax and that runs more or less through until xmas.

This is like a re-run of the ABZ NWI battle with Eastern, but i can't see Jet2 caving in and pulling the plug on CDG, Whats the thoughts on Jet2 responding in kind on GLA & EDI, or would that invite baby in? Given the morning slot delays into CDG you won't be getting there much later with Jet2 than the early bmi flight. Its probably worth going to Paris with bmi for a £1.00 just for the free drinks:ok:

[Going loco]

All well and good having £1 fares tucked away in the depths of your booking system, but you need to get people looking in the first place. In terms of advertising (in Yorkshire) Jet2 are streets ahead of anything bmi have done to date.

For bmi, the expense of going from virtually nil advertising to a big campaign to push £1 fares sounds like a way of throwing good money after bad.

The market to Scotland is much bigger than the one bmi tap into at the moment, but whether its the most profitable way for Jet2 to utilise additions to the fleet is open to question.

loco

[Copenhagen]

The next two weeks are the busiest in the travel season, which also probably has a lot to do with BD's highest fares. Look at any routes and you will see the same falling in Fares.

[Flightrider]

Copenhagen, that may be the case for the Danish market but the next two weeks are amongst the worst of the year for UK business routes, especially ones like LBA-Edinburgh and LBA-Paris.

[Flightmapping]

How big is the leisure market from LBA to EDI? The train does this route in under 3 hours, with one way fares about the same as you'd pay an airline for departure tax. GLA might be more viable, although airlines almost always seem to treat the two cities as a pair, with similar frequencies to each one.

[GoEDI]

The leisure market in to EDI is big anough.
Remember, it is the No.2 business and tourist centre in the UK, behind London obviously.
Not sure if there is room for both bmi and Jet2 though.
However, Jet2 colours are quite common at EDI just now. ;)
One of their aircraft, G-CELZ, is covering for Flyglobespan's G-CELR as it's under maintainance.

[ajamieson]

F*** the leisure market between EDI and LBA - the business traffic is almost exclusively HBOS plc and it is HUGE. No curtain required on some Fridays/Mondays because it is all C class traffic (albeit some of it on corporate rate). And the F100 has made a return some days, too.

[ABird747]

HBOS has huge numbers of people flying... apparently on BA LHR-EDI-LHR on average there are 15 of their employees per flight

[GoEDI]

F*** HBOS! ;) RBS are building their WORLD HEADQUARTERS only 5-10 mins from EDI, that is going to generate a fair bit of business traffic, as if it doesn't already. :)

[ajamieson]

:bored: Not really. RBS are moving their world heaquarters to a new building in the same city. The only extra traffic that generates is the queues on the A8 past the roadworks :(

The world headquarters of HBOS are in Edinburgh while a huge chunk of corporate employees are now in West Yorkshire. Hence the air traffic to LBA.