qfmike737
3rd Jun 2004, 16:22
The real reason that all those 717s are still white!
Quote: Under pressure to squeeze costs out of its business, Jetstar is offering advertisers the chance to brand the outside of its aircraft for $1 million apiece, in what would be an advertising first for Australia.
The airline is in talks with a couple of companies about advertising on its fleet of Boeing 717 planes, all but one of which have been left blank specifically for this purpose.
Jetstar's advertising sales team is also offering a range of ambient media opportunities, such as the chance to advertise on overhead lockers, head rests, tray tables and, for the truly brave advertiser, sick bags.
The airline is keen to play down the fact that it is hawking its planes around as an advertising medium. At its launch last week, it was forced to admit that only one of its initial 14 aircraft would be branded with Jetstar's logo, saying it was too expensive to take the planes out of service to have them painted.
Internal documents seen by the Herald and circulated to media agencies boast that the airline is already "attracting" more than 300,000 customers a month.
"Painted from tip to tail, your brand will travel interstate from city and beyond," it said. "Not only does this opportunity offer excellent media coverage but also the scale of this media first will generate considerable PR exposure for your brand."
The profile of the customer travelling on Jetstar will be very different from that of its parent, Qantas, and could bring in new advertisers. "Given the audience is not what you could call upscale, you could see fast-moving consumer goods advertising in this area - and they are the ones with the budget," said Glen Condie, director of marketing agency Maverick, which has sold packages for advertisers in airports.
Leisure destinations such as Seaworld and Dreamworld might also be contenders for what is known in the business as a wrap. Previous deals have included Ryan Air with Hertz, Air New Zealand and Lord of the Rings, and a Concorde painted blue to launch Pepsi Blue.
Now seriously aren't we bombarded with enough advertising? It's going to happen anyways so what would I not mind seeing...
MACCAS have the golden arches on the tail and quote...would you like Fries with that?
BMW - Sheer flying pleasure
I always thought a aircraf with Red Bull livery would look cool
Nissan - Just wait till you fly it
My personal favourite Nike Orange tail NIKE AIR - Just Fly it! with a tick on the tail
Oh geez i'm tragic!
Quote: Under pressure to squeeze costs out of its business, Jetstar is offering advertisers the chance to brand the outside of its aircraft for $1 million apiece, in what would be an advertising first for Australia.
The airline is in talks with a couple of companies about advertising on its fleet of Boeing 717 planes, all but one of which have been left blank specifically for this purpose.
Jetstar's advertising sales team is also offering a range of ambient media opportunities, such as the chance to advertise on overhead lockers, head rests, tray tables and, for the truly brave advertiser, sick bags.
The airline is keen to play down the fact that it is hawking its planes around as an advertising medium. At its launch last week, it was forced to admit that only one of its initial 14 aircraft would be branded with Jetstar's logo, saying it was too expensive to take the planes out of service to have them painted.
Internal documents seen by the Herald and circulated to media agencies boast that the airline is already "attracting" more than 300,000 customers a month.
"Painted from tip to tail, your brand will travel interstate from city and beyond," it said. "Not only does this opportunity offer excellent media coverage but also the scale of this media first will generate considerable PR exposure for your brand."
The profile of the customer travelling on Jetstar will be very different from that of its parent, Qantas, and could bring in new advertisers. "Given the audience is not what you could call upscale, you could see fast-moving consumer goods advertising in this area - and they are the ones with the budget," said Glen Condie, director of marketing agency Maverick, which has sold packages for advertisers in airports.
Leisure destinations such as Seaworld and Dreamworld might also be contenders for what is known in the business as a wrap. Previous deals have included Ryan Air with Hertz, Air New Zealand and Lord of the Rings, and a Concorde painted blue to launch Pepsi Blue.
Now seriously aren't we bombarded with enough advertising? It's going to happen anyways so what would I not mind seeing...
MACCAS have the golden arches on the tail and quote...would you like Fries with that?
BMW - Sheer flying pleasure
I always thought a aircraf with Red Bull livery would look cool
Nissan - Just wait till you fly it
My personal favourite Nike Orange tail NIKE AIR - Just Fly it! with a tick on the tail
Oh geez i'm tragic!