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View Full Version : Air pockets rock Qantas, Virgin Blue


Wirraway
16th Mar 2004, 07:43
Tues "Australian Financial Review"

Air pockets rock Qantas, Virgin Blue
16/3/04

The tragic events in Madrid last week have shown once more just why airline shares often trade at a discount to other sectors of the stockmarket.

Qantas and Virgin Blue have both shed value since the bombings in Spain's capital killed 200 people. The terrorist attacks sent airline stocks around the world into a downward spiral, dampening the optimism of the past few months.

"Airlines deserve a discount, given the volatility in their market,'' said 452 Capital fund manger Peter Morgan , who does not hold either airline stock at the moment.

He reasons that Virgin Blue has too much gearing for his investment criteria and Qantas is just too pricey.

Australia's biggest airline is trading at 9.9 times forecast earnings, compared with rival Virgin Blue, which, with its low-cost model, trades on a higher forecast earnings multiple of 15.6 .

But Mr Morgan, while admiring the management of Virgin Blue, is of the view that the fledgling airline has to cut its debt before he will buy in.

"Airlines eat up so much capital, I'd like to see Virgin's gearing a bit lower,'' Mr Morgan said.

Theoretically, Virgin Blue should be the best placed in the Australian market if the aviation industry is headed for another difficult period. Its cost base is lower than Qantas, it has a minimal exposure to the international market and the airline is far more nimble than its larger rival.

Virgin Blue had an operating margin last year of 16.74 per cent, compared with Qantas on 5.64 . And while the Brisbane-based airline produces only marginally more revenue per employee than Qantas, its net income per employee is more than four times higher.

But even though Virgin Blue has been an amazing success story, taking 30 per cent of the Australian market in just three years , fund managers are of the view that things are about to get a whole lot harder because of the reinvigorated Qantas.

"They have had an easy run and have found it easy to catch Qantas on the hop,'' said Deutsche Asset Management fund manager Shawn Burns.

"But it looks like Qantas is improving and things are now looking pretty even between them.''

It is too early to tell yet how much market share Qantas will be able to steal back from Virgin Blue when its own low-cost carrier, Jetstar, starts up in May.

Regardless of Jetstar, though, Qantas's mainline business seems to be getting better at getting on the front foot with Virgin Blue.

Last week was particularly tough for the airline founded by Richard Branson.

On Monday the Bureau of Transport and Regional Economics released its on-time performance data for the nation's airlines.

The results surprised the market by showing that Virgin Blue the airline that had pushed so hard for performance data to be released had actually slipped behind Qantas for the month of January.

Credit Suisse First Boston believes the drop in Virgin Blue's on-time performance compared with Qantas is a concern if it wants to increase its share of the high-margin business market.

Just as Virgin Blue appeared to have reassured investors that its slide its in-on time performance was a one-off occurrence, a problem with the airline's maintenance record system reared its head again.

Virgin Blue has voluntarily agreed not to register any new planes and suspend its extended-range twin-engine operations until the issue is sorted out.

That leaves it with one new plane on the ground unable to be certified to fly and more aircraft are on the way that will be similarly affected.

Both Virgin Blue and the Civil Aviation Safety Authority have gone to great lengths to assure the travelling public that the problem is not causing any safety issues for the airline.

But the negative publicity, coupled with a much stronger rival in Qantas, could be a sign that the rampant growth in domestic market share that Virgin Blue has experienced in the past few years will be much harder to achieve in future.

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TIMMEEEE
16th Mar 2004, 18:57
Sounds like the honeymoon period is well and truly over.
Now that the tax exemptions granted by the state govt of Qld have expired and money has to be spent in critical areas such as maintenance control its time to enter the real world.

The pressure is now on to reduce costs as their fleet starts to age and things like engines soon will require more maintenance.

Having Jet Star and some heavy competition snapping at its heels will make the management at VB work hard at reducing costs - especially with a P/E ratio at over 15!!

MoFo
16th Mar 2004, 21:37
Welcome to the real world.

Soon we will see Brett, all sweaty, telling us not to worry. Things are going great guns.

Bottom line is you can't run a large outfit without substantial overheads.

Wirraway
17th Mar 2004, 03:37
Bloomberg

Virgin Fights Back

Lower pay hasn't discouraged job seekers -- more than 20,000 people applied to Jetstar between December and February, including 1,100 pilots, the company said in a statement. Two hundred of those had Airbus SAS A320 command experience.

``The rates of pay are quite good but they're lower than Virgin and much, much lower than Qantas,'' Dixon said. Jetstar pilots will earn about A$15,000 a year less than Virgin Blue pilots, he said.

Last month, Jetstar offered 100,000 tickets at an introductory price of A$29 ($21) for 13 routes. Virgin Blue, which has captured a third of the domestic market since it started flying in August 2000, responded by offering twice as many seats at that price.

Passengers flying Jetstar will have to pay for snacks and drinks and won't qualify for frequent-flier miles. A one-way Sydney- Melbourne ticket booked on Jetstar's Web site costs A$59, compared to as much as A$332 on Qantas.

`Very Virgin-esque'

"Their fare structure is very Virgin-esque,'' Virgin Blue Chief Executive Officer Brett Godfrey, 40, said in an interview. ``They don't undercut us anywhere.''

Virgin Blue probably will boost net income to A$160 million in the year ending March 31, from A$108 million last year, according to the average of eight analysts surveyed by Thomson Financial. The airline has forecast A$150 million net income for this year.

Qantas said last the first half usually accounts for 60 percent of full-year profit, suggesting the airline will earn a record A$596 million this year.

Dixon said he's seeking to cut costs by A$500 million this year and a further A$1 billion in the next two years.

Since he was appointed to the top job in March 2001, Qantas shares have gained 10 percent. The stock is the sixth-best performer in the 31-member Bloomberg World Airline Index in U.S. dollar terms during that period.

Qantas shares fell 1 cent to A$3.46 at 10:26 a.m. in Sydney.

'Difficult Period'

"The company is doing very well in a very difficult period in the aviation industry and that isn't a bad measure'' of Dixon's success, labor unionist Combet said.

Dixon became Qantas' deputy chief executive in November 1998, after joining the company as executive general manager of commercial operations in February 1994. He was director of marketing, industry sales and corporate affairs at Australian Airlines Ltd. between 1987 and 1990. Qantas acquired Australian, a domestic carrier, in 1992.

AMP's Turner said Dixon's main challenge is to avoid devoting too much energy to Jetstar at the expense of Qantas. Jetstar Chief Executive Alan Joyce has taken a back seat to Dixon so far, he said.

"The risk is that he takes his eye off the main carrier to make sure Jetstar takes off well,'' said Turner. "I don't think he will.''

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TIMMEEEE
17th Mar 2004, 22:43
With Jetstar supposedly paying their pilots less than VB then this will give Godfrey/Huttner/Corrigan an excuse to further lower wages at Virgin, deny wage rises or introduce a B scale for salaries.

Under pressure to reduce costs, serious competition in the pipeline from Jetstar and with VB's relatively high P/E ratio, this will be a realistic scenario and an easy target.

Watch this post.