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Wirraway
28th Feb 2004, 01:15
Sat "Courier-Mail"

Qantas eyes Asia for budget air service
Peter Morley
28feb04

QANTAS is looking to South-East Asia to establish a discount airline similar to its new domestic low-cost carrier, Jetstar.

A Qantas source – buoyed by the huge demand for scheduled as well as $29 promotional seats Jetstar will offer from May 25 – said: "Don't be surprised if you see us open a discount airline in another place – South-East Asia".

"The matter is under very serious consideration. I will not go into too much detail but it is highly likely that Jetstar is not the only low-cost airline that we find ourselves associated with."

The high-level source said Qantas had to grow or "just sit on its backside and become a utility".

"Those at the top are determined to grow the airline, make it stronger and seize the opportunities available to it," the source said.

"We have a wonderful reputation around the world and we are sought after all around the world."

Since Jetstar announced it would fly from Brisbane, Sydney and Melbourne to 10 eastern state destinations, travellers have snapped up nearly all the promotional $29 fares the new airline's entry generated.

While Jetstar offered 100,000 seats for travel between May 25 and June 30, rival low-cost carrier Virgin Blue countered putting 200,000 seats on at the same price but for travel from May 1 to June 30.

"Welcome to competition," Virgin Blue chief executive Brett Godfrey said when flamboyantly announcing that his hugely successful airline would "match Jetstar's 100,000 and raise you 100,000".

Last night, the only $29 flights still available with Jetstar were Brisbane to Mackay, Rockhampton and Newcastle. Virgin Blue was still offering Brisbane to Melbourne, Newcastle and Mackay.

With flights costing less than the average taxi fare to Brisbane Airport, both airlines were confident they would sell out today.

So what happens with fares from June 30 when the introductory and counter offers end and both airlines go head to head while Qantas continues to operate some of the routes the low-cost carriers are fighting over?

The Courier-Mail yesterday checked fares the three airlines are offering on the Internet and found the lowest was Jetstar, which says it has taken more than 20,000 bookings at everyday rates.

Although Internet fares can change according to demand, Brisbane to Hobart flying Jetstar on July 11 was quoted at $149, Qantas $195 and Virgin Blue $220.

Travel on the same day from Brisbane to Cairns was listed at: Jetstar $119, Qantas $150 and Virgin Blue $159.

Jetstar will charge $89 for travel to Mackay on July 15, Qantas $102 and Virgin Blue $149.

On September 20, a Brisbane to Melbourne (Avalon Airport) flight on Jetstar will cost $99, $149 on Virgin Blue and $190 on Qantas. Virgin Blue and Qantas land at Tullamarine, much closer to inner Melbourne.

Jetstar maintains that these fares will continue to be their everyday rates and are not another promotional start-up stunt.

If this is the case, then Virgin Blue will have to review its fares downwards because it has declared it will not be beaten on price.

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TIMMEEEE
28th Feb 2004, 04:33
Wasn't this the reason the Australian Airlines in the first place?

As for the prices quoted..........so much for keeping the air fare!!

regitaekilthgiwt
28th Feb 2004, 09:01
It will be interesting if these galahs decide to start up a second LLC airline to SE Asia (not that Australia Airlines is a LLC per say but it is an all Economy airline operating out of Cairns). If in fact they did then they would effectively have 3 different airlines competing against each other from Oz to Asia and back all belonging to the one company. Smart move I am sure. Hows about improving the current products before inventing some other stuff up.

Wirraway
28th Feb 2004, 09:50
regitaekilthgiwt & Timmeeee

Read it properly guys, its in Asia not to Asia.

eg: An Asian based LCC flying to other Asian ports - "Asian Jetstar" based in Asia with Asian cabin and ground crew and hopefully
expat pilots.

Wirraway

FatEric
28th Feb 2004, 10:41
......or what about buying an existing LCC startup based in SIN. Discussions are already in progress folks.

Wirraway
28th Feb 2004, 11:17
FatEric

Any number of ways can be found to get the foot in the door, one
the Asians seem to like is BOT (Build-Operate-Transfer)
ie: Put 100% of the capital up, run it for x years then sell down
51% to the Asian country they are operating from but retain management.

Virgin Blue is also looking into setting up in Asia as well, with
Valuair taking on 18 ex Ansett a320 drivers, and all these
LCC startups coming on stream there should be plenty of
driver opportunities in the next 18 months.

Wirraway

regitaekilthgiwt
28th Feb 2004, 12:05
Yeah fair point, although I fear if they manage to get a competitive and cheap airline going in Asia then they will quite possibly come across the Australian coast at some point etc. etc.

Granted I suppose that there will be more driver opportunities however if they are at Jetstar prices then it will be even more worrying when/if they reach our shores from yet another direction.