Really don’t think we should read too much in to this as we have been here before!

For dear sake please put this animal down once and for all. No more please God. How many timed do you need to staple your nipples to know its going to hurt and won't achieve anything other than pain!!

No no no, you need to use a more expensive stapler and staple more frequently. People value that!

Dear lord, here we go again.

Avooma are looking towards a fleet of ATR72's.

beregional and Avooma put 1st July date on their socials within ten minutes of each other.

My expectation on seeing that message is it is going to be a combining of ventures going forward with Avooma being the brand going forward. Especially with how much detail is on the Avooma website.

I'd be very surprised if it is not a merging announcement.

I think that the UK regional market could cope with a new entrant, but two new entrants would see to failures.

Loganair has gone into a slight retreat this past couple of years.
Eastern is looking at increasing their fleet by at least a third.

Certainly room for at least one more player, but not two.

Where did this come from? Source please.

Combining of what? Two pie in the sky ideas with no capital backing/plans/fleets/people. I assume the merging exercise will consist of putting all the crayons in one box?

Mentioned at post #401 on the Eastern thread.

Thanks SWBKCB. I think I will reserve judgment on Eastern's expansion other than someone stating that “I have heard”. They’re struggling for crew as it is never mind any expansion. This is all just pie in the sky stuff. Seems rife in the industry these days for it.

Has it ever been different? :{

Just saw on Twitter that BeRegional and Avooma are merging. Also interesting that they’re totally ditching the Flybe purple branding.

That proposed livery is horrible. Looks like something designed on MS Paint by someone who’s colourblind.

The press release is a bit over the top considering neither carrier has ever come close to launching or owning an aircraft.

Yeah, the Be Regional proposed branding was far nicer.

Anyway, it's all a bit of a nothing announcement. What next, codeshares with Global feeding their charter ops from Prestwick?

The press release made it sound like it was a merger between two long-established airlines, not two drawing-board ideas.
The fact that the Avooma executive quoted is their "Chief Vision Officer" says a lot.
The whole thing seems completely pie in the sky and more like a meeting of minds between two dreamers, rather than a serious, backed and funded commercial business endeavour.

Registered Number 12776538 AVOOMA AIRLINES (UK) LIMITED Dormant Accounts
31 July 2023

AVOOMA AIRLINES (UK) LIMITED
Registered Number 12776538
Balance Sheet as at 31 July 2023
Current assets
Cash at bank and in hand
Net assets
Issued share capital
1Ordinary Share of £1each Total Shareholder funds
STATEMENTS
2023 2022
1 1
1 1 1
1
a. For the year ending 31 July 2023 the company was entitled to exemption under section 480 of the Companies Act 2006 relating to dormant companies.
b. The members have not required the company to obtain an audit ni accordance with section 476 of the Companies Act 2006.
c. The directors acknowledge their responsibilities for complying with the requirements of the Act with respect ot accounting records and the preparation of accounts.
d. These accounts have been prepared ni accordance with the provisions applicable ot companies subject to the small companies regime.
Approved by the Board on 30 April 2024
And signed on their behalf by: Jonathan Davies, Director
This document was delivered using electronic communications and authenticated in accordance with the registrar's rules relating to electronic form, authentication and manner of delivery under section 1072 of

I'm curious to know what/why you think this is wrong?

In every other C-Level position, the job description is put in the title, and yet we don't do this for the person who is ultimately in charge - the person with the 'vision' for the business - so Chief Vision Officer makes perfect sense to me.

Simon Sinek, the best-selling author and inspirational speaker on business leadership, explains here: .

I suspect because it sounds slightly pretentious in a UK context? We all know that the US has ridiculous titles for roles e.g. Executive VPs for the most junior supervisory jobs and this seems to be yet another of those?

It's only my own personal opinion, but I reckon it's because it looks like a classic case of running before you can walk or having your head in the clouds dreaming about all the fluffy stuff instead of being down in the boring but necessary business grind.

You've obviously got a vision for what you think the future of UK regional air travel is. Great, that's a good thing. But now you need to turn that business into a reality if you want to see your planes actually in the air.
That's going to mean business planning, securing investment, getting an AOC and lots of regulatory approvals, signing commercial contracts with suppliers, obtaining insurance, buying/leasing aircraft, hiring crew, selling tickets, paying route charges etc. All of those combined are a huge amount of work and successfully navigating them will be a lot of graft and fair play to you when you manage it.
To do those you'll need lots of people working hard in unglamorous jobs. To me a "Chief Vision Officer" sounds like someone employed by a Sillicon Valley tech company with more money that sense to sit in a corner office blue-sky thinking all day long. Some ideas may become winners, most won't. It's maybe a nice-to-have in the good times, but it's the first job to go when money needs saving.
You've already got your vision and it's a fairly steady one, so it's probably not going to change much. Profitable UK regional flying. There, done. Now you need to turn that vision into a company that makes money. For that you'll need people with real job titles such as Chief Operating Officer, Director of Finance, Head of Operations, Chief Pilot, Head of Engineering etc.
Those are job titles that the real world recognises and respects because at the end of the day they get stuff done.
Anyone can have a vision. Very few can turn that into reality. Go and do the work to turn yours into a reality. I'll be the first to genuinely congratulate you once you do so.

This is clearly a couple of people having a joke at everyone's expense. Do not fall for it.

Say Buddy, can you spare an ATR