PPRuNe Forums - Future of bmi business in question ...?

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Future of bmi business in question ...?

Recently spotted on the world's fountain of knowledge (said of course with a hint of sarcasm) of the aviation industry, !!!!!!!!!!!!!!, there seems to be a rumour floating around that bmi are considering getting rid of business on shorthaul a la Aer Lingus. Thoughts?

Quote:

Source: TTG Publication

BMI is considering axing Business Class cabins on its short haul routes. New Chief Executive Nigel Turner has ordered a review of the premium product when he took over the top job last year. BMI has seen a decline in premium cabin sales as travellers switch to economy.

Apropos of nothing really....but they have renamed their 2nd class on longhaul - from New Economy to Premium Economy.

Maybe in prep for VS merger/acquisition?!

cheers ;)
FF

The airline has rebranded the "new economy" service to "premium economy" because "premium economy" actually clarifies the brand far more, by saying that it is a cabin for pax that are paying full-fare & are wishing to recieve service that is better than economy but less than business. "new economy" was fine when it was a brand new & innovative product, but now most major airlines on longhaul seem to have developed a premium economy cabin.

I doubt that the business cabin on shorthaul flights will be dropped, but the service will have to be refined. Most people on European flights buy a business ticket more for the flexibility of the ticket, and the convenience & lounge access on the ground, rather than the actual in-flight service, but if bmi want to continue having people pay their high prices for C class they will have to refine the service they offer onboard. I think that's more likely than the service being dropped, as bmi do well in C with business pax!

The only rumour I've heard about anything being dropped at mainline is free food & drink in Y. I've heard we're going down the ZB road, and offering high-quality snacks, sandwiches, light meals & drinks for purchase in economy. Any word? :)