brabazon,

Fair point I simplified the LF thing too much, yes I appreciate that there can be a mix of seat prices, so with a 737 there's more scope to charge differing fares. Just the point that was made earlier in the thread, that a 'bigger' aircraft should be used, how big B747/B777? Still think the EMB wasnt a bad choice, if you can fill with proper prices.

The Brussles route, I'm not too sure of the LF, I heard, now only heard that the average LF was 27% over all routes, now could be total trash.

I would also highlight the fact that I never saw any ads either TV/Newspaper for Jet Magic, I did see just the one in the Irish times about a week before they went under. A number of people I spoke to in the Munster region had never heard of them! Which is poor form, considering there are limited European services out of Shannon, and a good 3 hour drive on average to Dublin from the Munster area.

Irishrover

Brabazon
 

Brabazon, you say "It's not easy setting up an airline and even more difficult to make money out of it, and yet investors seem to be willing to part with their money in the pursuit of a dream."

True it is not easy to start up an airline and true difficult again to make money but your third point that investors are willing to part with money doesn't seem to be completely true. Look at NOW, perfect location - Luton, perfect aircraft selection - 737, good route network selection, low-cost - popular trend being taken up, yet investors seem not to want to fund them, still they remain unfunded, many false starts and still no airline...

Teachin:

Let's say that there is scope for differing opinions about the "perfection" of some of what you cite for NOW. In particular I would not regard Easyjet's home base as the "perfect location" for another low-cost. And as for "good route network selection", the jury's out on that one in the absence of a definitive list of destinations. Low-cost is a popular trend which established itself in the UK a few years back but "*being* taken up" in the UK? I think it *has been* taken up... and then some: the market's saturated.

In addition, you didn't mention Now's wrong-headed flat-rate pricing model which - IMHO - was on a fast track to nowhere.

Somehow I think these might be a couple of the reasons why the investors steered clear.

Happy to debate this over on the Now thread if you want.

We now return to our regularly scheduled Jetmagic programming...

teachin, in fairness the NOW thread is the place for your points, let's not try and bring that in here. There is enough opinion including plenty of yours totalling 10 pages there on NOW. One is a potential birth, sadly this is a post mortem.

Thread Subject
 

Lads, can u please read the thread titles before posting!

This particular one is "Jetmagic-Operations ceased!"

doh :ugh: Thanks Hogg