No day is risk-free but risk can be managed as far as is reasonable by avoiding knowns - you wouldn’t want something out on budget day for example. It’s the same with music…January traditionally was the time to launch new acts because they’d get higher in the charts so more exposure.

Given it’s a pandemic, with the PM under police investigation, while the Monarch is ill and we are on the verge of a war in Europe they might as well just get it out there. It will be impossible to decide a day! No such thing as a slow news day at the moment.

I have never read such nonsense re PR. The launch of FlyBe 2 might get 30 seconds on national news, if you're lucky, regardless of how slow a news day it is. It should get a bit more coverage in the local news (TV/radio/print) in the relevant local areas - presumably Belfast and Birmingham. This will not be affected by national/international stories and any PR firm worth its salt would know this. Someone is peddling b******t. The single most important thing is to have flights available for sale and easily visible. The fact that they are not does not augur well for a start up in less than a month, unless part of the new business plan is to fly very empty aircraft.

As I stated earlier I know nothing about PR but I would perhaps have thought a decent PR team would be able to generate some sort of publicity in the right circles, irrespective of the news agenda? Surely, local news in Birmingham and Belfast would still pick up on an airline launch / relaunch even if tanks are rolling into Kiev?

I think the delay of announcing is probably more to do with other issues alluded to on here rather than the news cycle being quite busy.

If tanks are rolling into Kyiv... I think we may see something similiar happen to business travel as the Gulf War of 1991... namely a slump in demand along with a spike in the price of fuel. Neither are good for a nascent airline

Kuwait is about 6 or 7 hours flying from Birmingham. Ukraine is about 2h30 away

Hahahahaha, the state of some replies in here. Tanks rolling into Kviv, The Queen having Covid, The Downing St investigation. Emerald's AOC. GDPR bore-offs on Twitter. Heathrow slot drama.

What else can you conjure? The high price of milk means crew on strike because they can't have a cuppa at work?? No pilots because the RAF will conscript them all for WW3?? Increase risk of prop-strike after airports talk about using grassy areas for farm animal grazing to raise needed funds??

..If you're believing that the launch of Flybe is dependant on any of the above.... Turn off the TV, take off your tin foil hats and go for a walk. :}

one of the excuses was that Flybe needs a clear news day. And plenty of those factors can have an effect on Flybe’s viability.

War usually has an effect on travel and subdues demand.

Emerald are a potential rival with a strong brand backing them.

GDPR rules being broken can result in fines and bad publicity early on and if they are breaking the rules it could mean they can’t use the data they have making marketing much harder.

But of course we’re told the wonder kids at Flybe are on perfect track and have everything sorted to a T with nothing to go wrong. So why worry!

Who says that GDPR rules have been broken? Buying the assets of the old company, including it's client database, then contacting each client on that database to establish whether they would be happy to continue receiving communications from the previous business sounds pretty above board to me. Had the database been stolen by an ex employee and handed to the new business without them having bought it as part of the purchase from administrators that would be a whole new scenario. It would seem that corporate lawyers would have been very unlikely to allow the Flybe management to infringe GDPR so early on.

The rise in fuel costs and potential retrenchment in business travel were the Ukraine situation get out of hand and spill over into central / western Europe will likely be much greater impediments to the launch and success of the business in the short term.

Once again, as they always have on the subject of Flybe, this forum is degenerating to relentless, speculative, ill informed drivel. Wait for gods sake!!!!
As a new private company you lot are not going to be privy to profit and loss figures anyway. GIVE IT A REST

I think you missed, entirely, the context of the remarks made. It was suggested the delay might be due to trying to pick a slow news day to secure some decent media time and those comments about the Queen and the tanks were made to suggest a slow news day might not be coming any time soon. Ultimately, if ops are due to start 1st April you would expect a bit more lead time then 30-ishdays.

It's a forum about airlines, airports and routes. Discussion about new airlines and speculation is part of it. You don't have to be privy to P&L figures to have an interest in it and want to chat about it.

Nobody said they did. I just said the effect it could have if it were found to be true. Corporate lawyers can also make mistakes. Otherwise there wouldn’t be half the fines and issues there are not would there be a need for such regulators if all companies followed the rules.

Don’t read it if you’re not interested. It’s a forum about commercial aviation not a news site. It’s designed for discussion.

My comment about PR certainly got people riled, and it was clear they hadn’t read what I had actually said.

So here’s some more dynamite…the world has changed (for now). People aren’t booking in advance, they are booking late. If you don’t believe me, and the raft of new routes at short notice from airlines across Europe isn’t evidence enough, pop down to your local theatre and ask how sales are going for a show next month and how many are coming to the show tonight.

Well it isn't

This is not a discussion. It's mindless drivel by a group 9f spotters.
i know who to take seriously in this thread. Four or five people

It's a shame some people let their prejudices get in the way of the facts.

Don’t read it then. It’s no more mindless than someone moaning about it.

Ba318. It's because i have a well functioning mind that i'm able to judge m8ndlessnes very well
This site is the proffessiom pilots rumour networlk. There is very little news or rumour posted here. I'm not going to rehash my previous comments Just look in the mirror

Well functioning mind doesn’t extend to correct spelling or punctuation I see. Enjoy your evening.