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-   -   Flybe-V1 (https://www.pprune.org/airlines-airports-routes/637085-flybe-v1.html)

SWBKCB 29th Nov 2021 06:42

a relaunch of the old, they're even using the same logo, branding, market positioning, R/T callsign as the original as well as many of the pilots AND the very same aircraft they used to fly!
but not the list of people they owe money to.

tallaonejuliet 29th Nov 2021 10:23

Indeed, did I mention pensions?
You can't polish a turd, a turd is still a turd no matter what shade of purple it is....

oapilot 29th Nov 2021 10:45

I suspect the reality at least for the first year or so is that yield will go out the window and Flybe will use the only tool they have, which is price.

So the real question will be how much debt Cyrus are prepared to run up in the hope that they can get a monopoly on routes and recover the yield. This at least will give them a chance of flogging it for a profit.

The second question is how much debt their competitors are willing to run up to stop them.

As has been said before, the problem with high frequency 70-80 seater Ops is at some point the LoCos get interested.

Rogue One, no problem old chap, it’s all smoke and mirrors anyway, both fuel burn and number of sectors you can wring out of an airframe in a day. Depends on a million and one factors.

GayFriendly 30th Nov 2021 08:31

Speaking about my local airport (BHX) which appears to be the epicentre of this out of the ashes airline, we have a good mix of operators on the former BE domestic routes who, despite Covid, all seem to be holding their own.

I really don't want to see EasyJet, Aurigny etc up sticks with BHX then reliant and all eggs in one commercially unproven Flybe 2 basket for them to go tits up again and take us back to having no domestic flights.

Perhaps they can co-exist on EDI and GLA with EasyJet but not on INV, JER etc.

BHX needs to be careful. Remember Primera anyone?

nwoody2001 30th Nov 2021 09:06

I do love the way people think that Primeria came in at the cost of United and American. Both United and American cancelled their routes long before Primeria was even announced meaning it was impossible for Primaria to impact on United and American loads/yields. Primera was a opportunist/panicked response to United and American pulling their routes, they were NOT THE REASON United and American pulled their routes.

I also find this concern of "i hope one airlines doesn't push the other" to be counter intuitive.

Historically BHX has been defined as 1 airline serving 1 route (with the exception of holiday route). As such, 1 airline will only serve the existing market, They wont want to over supply that market and will manage that market to maximise yield - providing 80% capacity according to demand, the epitome of a monopoly. The airline benefits, pax pay higher prices, the market never really grows as pax willing to pay the price do, and others go elsewhere.

If BHX wants to grow however, we have to encourage competition in order to grow markets. The airlines often suffer in the first instance as prices become comitative, but what that does do is grow markets and grow demand over time. Yes their is a risk that the incumbent airlines yields decrease initially, but as a rule of thumb, airlines don't tend to want to hand their competition their profit just because their is completion on a route.

There is always a risk putting all eggs in 1 basket, as well as competiton. but if BHX is serious about growing and increasing market share, risks need to be taken.

ATNotts 30th Nov 2021 11:13

You have a point, but on most routes competition would probably kill the route, especially if two carriers made the decision to pull their routes as unprofitable at he same time. The debacle of UA and AA both serving the New York area, and back in the day when Wardair and Air Canada both served Toronto (those were the days!!!) when AC saw off Wardair and promptly closed the route down themselves.

BHX got their fingers very badly burned when British Airways pulled out of BHX, having been supported, at morally for decades and that certainly supports your argument for competition.

In reality it's probably a no win situation for airports of BHX size and smaller. The principal London airports and Manchester probably don't suffer the same dilemmas.

Kerrow 1st Dec 2021 15:11

It beggars belief that anyone starting a new airline would choose the name Flybe! The brand is poisonous to potential passengers, airports and advertisers. Who in their right mind would book a seat on an airline called Flybe when hundreds of passengers in the past lost money from an airline called Flybe. I know that the legal ownership will be different but surely it's common sense that the tarnished image of the name FLybe will stick for quite a while.
A most bizarre decision - alongside the simple fact that there are no obvious routes waiting for a new airline.

jethro15 1st Dec 2021 19:33

Didn't they used to be Flybe?

ATNotts 1st Dec 2021 19:41

Do you not think the new owners have done some research into the image of the brand? If they haven't then they have been commercially foolish.

In the real world the travelling public are probably rather less negative than you believe.

Anodyne 1st Dec 2021 20:10

Worrying about the tarnished image of the brand I think over estimates the discernment and memory of the travelling public. If the new Flybe goes from where they are, to where they want to go, at a price that's competitive with any alternative way of travelling, then most people will still book.

The high profile collapse in the media was probably one of the best things that happened to the brand profile (I'm talking about the brand profile here - I'm obviously not glad Flybe collapsed). Any ex flybe employee outside EXT can tell you stories of how dismally invisible the brand was prior to the collapse.
Mine: I had permission to do occasional days work in my pre flying job. One day working with a young lady she asks if I just do that job on an ad-hoc basis, I say yes but its not my main job.
Her; Oh what do you do.
Me; Im a pilot.
Her; Oh wow, who do you fly for?
Me; Flybe
A look of bank incomprehension crossed her face before she said; Oh I don't think Ive heard of them. This conversation took place in the Somerset town of Street - not exactly a million miles from Exeter.

Since the collapse I've noticed that if I do mention Flybe a great deal more people seem to at least have heard the name. Its about brand recognition and as the old saying goes; "There's no such thing as bad publicity".

SWBKCB 1st Dec 2021 20:30

Just bad debts...

GayFriendly 1st Dec 2021 22:49

I do love the way people think that Primeria came in at the cost of United and American.
I am fully aware that UA and AA had pulled out of BHX before Primera started and that Primera did not force them off the NYC routes. I would however wager that they did see off FI to KEF, but that's another story we will never know and apologies, thread drift....the reason I mentioned Primera is that I hope for BHX's sake that this 'new' Flybe isn't a similar panicked blind faith response to regain lost routes and that they last a shade longer than Primera did.....in my opinion, for an airport the size of BHX they are a huge risk, however I get that if BHX turned them away there are other airports who would have welcomed them.

I am fully in support of competition and wish there were far more routes at BHX with 2 (or more) carriers, however as ATNotts says, BHX has a very poor record of sustaining (non-Med/sunshine routes excepted) routes where 2 carriers happily and profitably co-exist in the long term. I really hope the entry of Flybe 2 on domestic routes that have been picked up by others since Flybe 1 disappeared thrive as a result. However, I just don't see that many domestic or international route opportunities in the current climate from BHX flying Dash 8's that aren't already operated and/or can commercially support 2 carriers. Good luck Flybe 2, for BHX's sake lets hope they have deep pockets. To be fair, they probably got Floor 2 at Diamond House for a knock down rental seeing as it was already empty, so that's a start.

crewmeal 2nd Dec 2021 06:06

Do we know where Flybe will be flying to? What routes do they intend to operate or is this a well kept secret?

Curious Pax 2nd Dec 2021 06:44

Always intrigued by the concept of airports turning airlines away - that line crops up regularly on multiple airport threads. Are they actually allowed to do that? I get that it’s most likely they don’t have to offer sweeteners tailored specifically to a particular airline, but closing the door altogether? (I’m assuming airport capacity isn’t particularly constrained).

GayFriendly 2nd Dec 2021 07:38

Apologies, turned away wasn't the best choice of words!

I mean had BHX not been that interested or didn't negotiate a good deal then Flybe would have looked elsewhere for their first base. I doubt BHX or indeed any airport actually turn airlines away!

cavokblues 2nd Dec 2021 07:42


No confirmation yet. I'm not a PR expert whatsoever (and I don't mean for this to be a dig) but was a bit of an opportunity missed by announcing BHX as their base yet not also announcing some of the routes? Surely that would have been a way to get some extra money trickling in through the right way?

ATNotts 2nd Dec 2021 07:54

It was a fairly low key announcement of the BHX base, at least it wasn't that prominently covered in national media (a cynic might say, well it wasn't in London!). Presently the public are all consumed in that annual jamboree and spending spree that is Christmas, and add in the ongoing covid-19 situation they perhaps felt that their route announcement and opening of reservations might have been lost in the fog of health concerns and retail therapy.

Post New Year, when, covid permitting, there might be less going in the public consciousness and announcement of a regional airline opening new routes will cut through better. I'm sure they know exactly which routes they plan to operate and the start date but clearly unlike inside the walls of Downing Street, their premises are pretty leak proof.

BHX5DME 3rd Dec 2021 07:34

FlyBe choose Assured Aviation as BHX handling agent
Flybe has appointed Assured Aviation Services as its ground handling partner at Birmingham Airport, creating more than 100 jobs.

As an airport services business, the Warwickshire-based company will provide full ground handling services for the airline including passenger, baggage, cargo and ramp handling and aircraft cleaning.

Part of the Assured Group, Assured Aviation Services currently operates from London Gatwick, Luton and Heathrow Airport.

The Flybe appointment will be the company’s first at Birmingham Airport.

Bill McPherson, head of airport and Cargo at Flybe, said: “We’re delighted to have appointed Assured Aviation Services as our full ground handing service partner following a competitive tender process. The team impressed us with their commitment to safety and their enthusiasm and demonstrated an understanding of Flybe’s vision and values. We look forward to working with them over the coming months as preparations ramp up towards our launch in early 2022.”

Andy Cruise, managing director at Assured Aviation Services, added: “We are proud to be working in partnership with Flybe at this very exciting time. We look forward to delivering a safe and punctual ground handling service at Birmingham Airport, providing all Flybe customers with an enhanced airport experience.”

The contract win follows the announcement that Birmingham Airport will be Flybe’s company headquarters and first crew base.

Jamie2009 3rd Dec 2021 11:40

Assured wonít be opening a new base at BHX for just a couple of DASH, we know thereís going to be at least 12 and possibly 32 but I donít know where they got that number. I think we can start to build the picture of how Flybe intend to operate now the news flow is starting.

Route wise, W pattern into LHR from EDI and ABZ must be on the cards given the slots, and hints have been dropped about INV and AMS on social media. Think BHD, GLA and the Chanel Islands are a givenÖ..

CX is putting a shift in on the training flights so canít be long now until they release more news.

SKOJB 3rd Dec 2021 11:57

SOU can be added to that I’m pretty sure!

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