Only if they can sell you lots of extras. Isn't £9.99 less than APD?

APD is £13. Please note tickets are available from £9.99

inOban...
Yes of course isn`t that the name of the game?.. "ancillary`s dear boy..ancillary`s " ...
Ryanair do nought by chance there will be a formula/algorithm for that..
Yes & Dave is correct with the subtlety...

I don’t matter even if they sold seats for £5 the A/C is going anyway add booked seats, bags, food etc it’s all money in the bag.

I can't say I like Ryan air as a firm. But they get the job done.. turn up, shut up, get on, get off .. I also agree with their breakdown of prices. Turn up with no hold bags and pay less. I'm not sure it it was Ryanair that pioneered this but they certainly made it a selling point.
I would sooner fly easyJet, but Ryan air do the times and locations I require..
The dumping of cheap seats is to keep the competition out and is probably illegal , possibly

@SARF

I believe it was Southwest Airlines that gave Ryanair the LCC model, which Ryanair then fine-tunes to give the ULCC.
You may have your preference, but at the end of the day, they're there to get you from A to B, which they do pretty well (not perfectly though)
Also i don't think it's an illegal practice. the seats belong to Ryanair, ergo, they do what they want with them. As long as everyone gets paid at the end and the customer get from A to B, they're doing nothing wrong. Ethically could be a different matter, testing the limits of customer comfort and trying to fleece them of everything on the way. On the flipside, everyone is doing that to a degree, so i can't see a problem here

The lowest fares typically clustered around departure times at the fringes and that's the case with this latest FR bonanza. Just priced up a redeye 06:30 to Dublin, oneway, preselected seat row 33 (33% reduction btw) and priority boarding, total ticket price comes to £18. Not bad provided you are up for getting onto the M25/M11 athe crazy o'clock to avoid the tail back traffic jam into Stansted at that hour of the morning. To be honest if you're dealing with time delays likes of the jams on the roads into Stansted and by time you hop on mid stay shuttle and get into terminal, you'd be better off also booking fast track through security too to avoid the Stansted chaos at security. All of that ordeal to then stand on stairwells at the gate, ushered to the aircraft steps for another wait while cabin crew whizz through a cabin soft clean up. If that's the experience you're happy to accept for such low prices, then it's fine. It's not for everyone.

If that's the experience you're happy to accept for such low prices, then it's fine. It's not for everyone.

Why does nobody mention the very high prices that are sometimes charged on RYR; e.g. the prime routes at prime times, and you still receive the level of service you mentioned. RYR does not offer only fire-sale prices; it can also be higher than full service competitors.

Totally agree. In fact, I recently did a pricing comparison for a trip I want to take to Dublin with friends.

Looked at Ryanair, BA, Aer Lingus, Cityjet, and FlyBe.

You are correct. Ryanair were pretty much similar pricing to many of the others. The only notable competively priced was actually FlyBe from SEN to DUB. Being honest, I'm living off the A13 and SEN is actually the most convenient drive for me, parking is cheapest, and terminal passenger experience is excellent compared to crazyville that is either Stansted or Gatwick. City is alright but parking costs are extortionate and frankly down right gorging of customers so I'm trying to avoid using City unless it's last resort.

Was doing some research digging and happened to stumble on this gem of a clip dating back to 2015 when Michael O'Leary was keynote speaker at the British Irish Chamber of Commerce.

Interesting clip, puntuated with typical MOL slap tickle one liners, which are actually quite witty. Worth viewing.

https://youtu.be/e1t9YhJezak

Not necessarily. If a seat is sold at £5 then £13 APD has to be paid in tax. That would be a loss of £8 if no chargeable items are purchased on top of the seat price. Therefore the extra charges are vital. So if people just purchase the basic fare with no extra items at anything below £13, its an automatic loss for Ryanair before you even factor in the costs of fuel, airport charges and staff etc regardless of the fact that "the A/C is going anyway".

Precisely. And explains why FR regularly drop routes which seem to other posters to be popular. Just as on longhaul the premium business fares are needed to make a route profitable, so
FR need a substantial proportion of their PAX to be paying real fares, ? £50-100.

Good first line note above...
BUT.....
RYR are one of the airline world leaders in mining data & writing algorithms from that & together with their experience of being Europe`s largest pax carrier.
RYR do nothing within their booking philosophy which might be regarded as chance.
There will be an algorithm to cover or predicting IN THE TOTAL the income from any of the advertised "sales".
How to make a billion in the airline world?....install RYR`s booking software together with their route & pax anaylsis database (priceless) I would suggest.

Apologies...My post regarding "good first line above" was regarding 7griffinjacks remarks to make it clear.....inOban slotted another post in between.
inOban...Do you regard RYR have become the largest pax carrier in Europe without having thought & worked thru all fundamentals long long ago...Interesting too you regard £50 as a real fare...
Where is all the doubting coming from again is it just the "recent sale"?....They are part of a marketing strategy & have been established for many years & work positively.

I was pointing out to the other posters who keep expressing surprise when Ryanair pull a route which seems, they think, to be popular.

While not on the inside, I think I remember reading in their published financial reports that their costs per pax per flight are between £30 and £40. I'm sure other posters will be able to correct me.

inoban...
"costs per pax per flight are between £30 and £40".....which means??.

Actually, it's ca 42 euro. According to their 1st quarter results, , their revenue less profit was 1.513 bn euro for 35 million pax. That equals nearly 43euro per pax. Or am I being too simplistic?

I should also have mentioned that from, I think, the same document you can show that a little over 25% of their revenue doesn't come from fares.

New Spanish routes.... from March

Alicante-Pardubice
Valencia-Bristol
Seville-Copenhagen
Girona-Kaunas