Joon
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It means 'babe' in Farsi!
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Do the one handed readers who write this stuff actually read what they write? Do the people who put up the cash for this lunacy know what is being done with their money? Sounds like a bunch of window lickers to me.
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111 days late with this announcement surely?
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I'd say it was a bit more than windows they were licking when they thought of this idea!
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Is Joon what was Boost?
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Boost was the umbrella principle term for the project and not the ultimate name of the airline
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Well, there's an airline that's specifically not hoping to sell to me and the millions who like me aren't "millennials".
Perhaps they picked up "Generation Easyjet" and thought it was a good idea. |
It reminds me of that Spanish low cost airline that WW has recently launched, the name escapes me for now.
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LEVEL is the name your looking for!
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Do AF charge for food and drink on short-haul flights yet? Only been on them long-haul over the last few years. Apart from selling and charging these 'millennials' a lot for beer, wine and advocado sandwiches, and playing hippity-hop music over the PA system during the flight, I can't see how it can make a lot of difference.
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No they don't chips.
Bottle of wine (small), sandwich, coffee, cup of water on a flight from Manch to CdG all gratis. Total cost £60 and flight arrived 30 mins early onto an airbridge. I couldn't fault it. Not sure about Joon though. I'm over 35 so guess I'm excluded😉 |
The era-equivalent of "lets have a cool airline for millennials" was Delta Song (for GenX/early GenYers, as it was 15 years ago). That didn't work very well.
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The last time I read some marketing person's spiel on millennials it said don't patronise them. I feel that this is where AF may be falling down.
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I think the downfall of this could be the over emphasis on 'millennials'. It shouldnt have done that, instead positioning themseleves as a 'Next Generation' airline - which has a new take on what to expect from an airline. Great tech, and a refreshed onboard product, with new innovations such as VR...
They just seem caught up with the Millennials bubble. |
Thought at first must be somewhere between May and July...
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about to be renamed 'Gone' 🙄 |
It did, however, reveal that Joon would not be a low-cost carrier. |
I don’t think the intention was for it to be a low cost airline, but a platform to try out new ideas appealing to the next generation of traveller. (Yes, they got the millennial specificness wrong). Hence the emphasis on tech, and a less formal approach. |
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