Actually B and V are pronounced in a similar way in Spanish. It can be both Bueling and Vueling. I have struggled with Spanish for some time but I have still not seen a good explanation when it should be pronounced B and when it should be B....

According to my research, in some Catalan-speaking areas such as the Balearic islands, it's definitely pronounced v.

It's actually more of a "bw" sound as in bwuelling...probably the closest you will get as a non-native speaker!

You say tomato I say tomaato let's call the whole thing off........

It's as daft as calling a British airline 'Bough' and expecting it to be a success in the rest of Europe..... ie meaningless and unpronounceable to most people - just like Vueling.
The name of an airline is important to its success eg Easyjet

For the same reason Level is likely to stay level and fail to take off.

In standard Spanish in Spain, "b" and "v" are pronounced the same way, which is /b/. It is true that in some Catalan dialects they are pronounced differently, but Catalan is another language.

Wikipedia in English gives you the Spanish pronunciation: [ˈbwɛliŋ];

So there you go, problem solved.

English versions are numerous, but that is the official Spanish pronunciation.

I don't know whether it has been said already, but their name comes from Spanish "vuelo" (flight) and the English suffix -ing. Their marketing in the early years consisted in a mixture of Spanish and English words, later with other languages. That gave them a "fresh" look and attracted loads of young people. They had a cloud as a symbol as well. This all went with the merge with Clickair, which was a bit sad.

EDIT (answer to previous post): for most Spanish people, "Easyjet" is as unpronounceable as "Vueling" for British Speakers, mainly because they don't have some of the sounds, as the "j" (pronounced differently in Spanish). What about Lufthansa? Wizzair? British Airways? Monarch? the last two especially are hard work for some people in Spain.

I can't see that as a problem. The name is catchy. "Volotea" for instance must be surely harder to pronounce well for British people.

I shudder to think how they pronounce it in the Basque region, plenty of 'Ks' and Xs' I would suggest! Have great difficulty in getting my head round the Basque language but unbelievably friendly people.

Apologies for not searching through all the posts but for a relative of mine which has very recently invited to selections with Vueling could you shed some light on the Spanish requirements?

I hear that you should get the level 4 within 6 month now is that correct?

Regards/Gracias

IAG officially announced the acqusition of NIKI for a total of EUR 36.5 million.
The airline should be a subsidiary of Vueling with 15 A320-family aircraft including 740 employees and slots at VIE, DUS, MUC, PMI and ZRH.
IAG - International Airlines Group - Noticias

I thought Niki Fleet was mainly 321s

Flight has the following quote:

Random search produces BCALBOY as being basically correct at shutdown.

A320 family covers A319- A321

Of course...I just thought that rather than a cut & paste as an earlier posting above & noting another had taken the trouble to state his thoughts I considered I would be as specific too in this instance & state the operating fleet consisted mainly it appears of A321`s on shutdown.It perhaps does have a meaningful point as it reflects the greater capacity theoretically available to VY at handover.

So Either Vueling Absorbs Niki, Vueling Creates a New Austrian Subsidiary or Niki to come back into the Scene as a subsidiary of Vueling?

My understanding is it will be run on an Austrian AOC at least for the meantime as 'Vueling Austria', but I imagine branded as just 'Vueling'.

It will be good to see Vueling grow again but hopefully in a more substainable and sensible manner, Lufthansa’s low cost unit Eurowings is now a major force... would be good to see Vueling offer more flts from the UK, people in the Midlands and North along with Scotland have less to bordering no options with BA to earn and burn avios so this surely could be a market for IAG! Don’t just give it all to EZY, FR and LS.

Habana IAG will want to see revenues and returns in cash not simply avios redemption !

Don’t see this NIKI / VUELING benifiting the UK markets any time soon.

Still struggling to see the benifit to IAG in general in all honesty

IAG have pan-European aspirations for both Vueling and Level - so this would be a small step towards that.

IAG Printer Friendly Version - News Release

Good old Niki Lauda bought Niki.