I'm afraid this could be too little too late - I mean who - customers and staff are going to go back...........once bitten twice shy......

The business model is fatally flawed. To even survive today an airline needs to be able to extract the best results from a mix of high volume and high yield traffic.
Turning their back on half the revenue stream is (was) suicide.

Which is why BA are about to launch just this type of service from Heathrow!

I said "an airline needs to be able to extract the best results from a mix of high volume and high yield traffic"

BA has plenty of economy traffic.

To start an airline which has NO high volume traffic is too risky, as Silverjet has shown.

Chaps,

Just a thought...........

If BA and Virgin weren't too worried about SJ why would they be offering cheap rates and good air miles offers? If they weren't concered then they'd just plod on and wait for the business to come to them.

They must be worried about something.

L Met

The model is not flawed, it just needs significant capital behind it to get over the start up costs. The boss of BA said so himself when asked about EOS and Maxjet.

It will be from London City, and there is also the Openskies venture from continental Europe.

At BA the only service we are launching is from LCY. Futhermore we are leasing 4 x 777 which will like a number of our other 77's does not have 'first'. First and Club bookings have taken a 2% downturn in the last month. Much of Silvers service that attracts the punter is the late check-in but that is offered by Virgin from LHR.

Whatever the outcome of LCY and its 2 x 318's BA can easily write that off if it makes no monies. The LCY operation is nothing whatsoever like silver it will have new economic aircraft and will require only the minimum ground handling costs. Our Open Skies service is now going to operate as a codeshare with another EU operator that has been flying a similar service to the USA for a couple of years now thus minimising the risk.

Finally all airlines offer advantages like Air Miles and I .do not know when WW made any comments about the niche market operators. He has more than enough to worry and concern himself with at LHR / LGW. As loads get worse this summer I would not be suprised to see many offers from the USA carriers out of LHR that will futher deflate everyones earnings.

Be carefull, guys at Silverjet, try not to let other job offers pass on you by.
Been in the situation as well, more than once, and staying is not always the best option.

A318 versus B777
Which one will the excutive choose
A318 M.76 LCY-NYC 8hrs +
B777 M.84 LON-NYC 7.30
Same legroom and service in both. A318 frequency once a day B777 numerous.
Or, if you were really that important would you not go private on a corporate jet and enjoy much less risk from the boys from AQT?

all silverjet staff made redundant as there is no rescue

If you had bothered to read the threads on this oyu would know the asnwer. LCY is to avoid the nightmare that is Heathrow, LHR rather than LON as you suggest. You can be sitting on the plane relaxed and working a couple of hours earlier and still be on US soil at around the same time if not before.

As I have said before - the basic business plan is not flawed - but you do not launch a premium service at end of the financial cycle. As the recession takes hold, all carriers are going to suffer and across all sections of the market. However, I expect that the BA 318s out of LCY will do well not least because they have money to back them and will be nicely worked in by the time the next upturn occurs.

Not just the nightmare at LHR but isn't the plan to clear US customs in SNN and avoid the ever-so-slightly less nightmarish arrival through JFK?

Apparently the investment deal is far from concluded.....

alexp4mes is that official ??

Rescue deal fallen through
 

http://ukpress.google.com/article/AL...2eTIZxuKN7WjDg

All 300 workers at collapsed business-class airline Silverjet were laid off after a rescue deal fell through.
Swiss investor Kingplace had provisionally agreed to take over the Luton Airport-based carrier after it fell into administration a fortnight ago.
But administrator Begbies Traynor said that, due to "unusually complex negotiations" with third parties, Kingplace was "no longer in a position to acquire Silverjet as a going concern

Times online this afternoon
 

http://business.timesonline.co.uk/to...cle4130007.ece


Sadly looks like the end of Silverjet as a going concern. Much sympathies to all staff and hope they get new positions soon.

IainB

:bored:

Sorry for multiple posting, we must all have hit the button at the same time.

That's a damn shame. Hope you guys and gals get new jobs soon.

Silverjet sacks all staff
 

Sad news.

I found it odd, that a prospective buyer had come along, when an airline is just what you don't want in a portfolio at the moment.

I presume the third parties mentioned would be the creditors.