NOW AIRLINES-A Great Beginning
 

With the AOC soon to be awarded, this would be a nice place to celebrate the addition of a new airline to the British Aviation World. A place where people can comment constructively on their ideas and observations. All the best to all who have undertaken this journey. As the people at Now have said, we aim not to compromise on quality, and we aim to be a major player in the aviation industry.

I can only wish all the best for the future of this new airline :ok:

Glad to read on the other thread(now closed) that the proving flight on Monday went well and the AOC is 'close' to be approved. From this, can we assume that more positive details or announcements re Now are only a matter of 'days away' from being put in the public domain ?.

Good luck to everyone one at Now, I really hope it works. Ten out of ten for persistance.

Well done to all at NOW for all the hard work. and to JMC-man have you finished your hat yet:O

Eat my Hat? Now why on earth should I do that?

I'm glad the proving flight went well, but , as I said before they have some good guys in the flight ops end.

But there's still no AOC, probably because there's still no aircraft. Presumably one will come along shortly.

There still no routes or reservation system, and time is marching on for getting sales up and running for Christmas.

And then's there's the ongoing issue of a ticket pricing which won't work.

SO, I'll be happy to eat as many hats as you like when NOW post a profit ( any profit). Up until then, my misgivings remain, and I'll air them. No doubt many ( or some) will disagree, but the proof of the pudding etc etc......

Wonder what the easyJet reaction will be. I bet it will be agressive, as will the RYR reaction if any of the routes are shared .

jmc-man we can always rely on you to be negative. There are 2 aircraft currently undergoing maintenance and repainting. The res system is about to be launched but not from the current web site. One thing you are right about though is that RYR will be aggressive - it's what they do best because they are an aggresive arrogant bunch..... Why do we have to wait for NOW to post a profit for you to start munching on your hat? Get started.

bacardi walla

I would wait before you crow too loudly. Many airlines start and fail.... let's all hope (as jmc man does really) that NOW are not another statistic in that column.

tailscrape point taken but it would be nice for a change if jmc-man said something positive. Wouldn't you agree ? I for one wish all at NOW the very best. It's time that EZY and RYR had some competition on their doorstep. They don't own STN or LTN but you would think they do......be nice to see another airline take them on and (maybe) win on certain routes :rolleyes:

I do hope NOW is a successful venture in spite of the malicious put downs by other loco afficionados - hopefully NOW will pick sensible destinations & not anywhere where there is an airstrip or a hole in the hedge the way Easyjet & Ryanair do - the corporate greed of these two is only surpassed by their hatred of each other and anyone who DARES to try to compete with them!

Great news!

Also glad to see this thread open as it seemed a shame for Hamrah to close the other without letting jmc man have the last word.

As for an aggressive reaction from easyjet, its the only way the know how to behave so no surprises there.

Can't forget the perpetual orange bleating that went on from orangeland over big bad BA trying to beat up little easyjet - wonder of they still share the same view about the value of competition now.

Nice people eh?

I wish NOW all the best and hope they do well, however with the limited finance they have available they will not be able to compete with easyJet or Monarch out of Luton. Remember when easyJet started Stelios had 20 million pounds to play with to keep the airline running for the first couple of years.With the fixed pricing structure of NOW it will be very easy for airlines to undercut them and run their routes at a loss for a short time in order to put NOW out of business.
Too many have tried and failed AB airlines, Debonair to name a couple.

Maybe the fixed pricing NOW AIRLINES have adopted will work depending on how low the fixed prices are? Maybe they have changed their mind though on fixed prices :rolleyes:

Debonair only failed because it was trying to be a low cost airline with frills, like free catering, limosines, frequent flyer programs. It should have stuck to the ACMI side of the business plan and moved away from scheduled "low cost". It might have turned itself into another Brit World....... Sorry, I digress :O

I do wish Now Airlines every success also, however as one member of the board has already stated how is Now going to be any different from easyJet with regards to the airline's actual product.

Besides easyJet sticking to the yield management philosophy and Now offering a fixed fare rate how will the airline's actual service differentiate Now from the existing competition?

Will the airline use its strength as a "second generation carrier" to launch flights like Go did with a more professional onboard service like Go promised in the early days with "real" cafetiere coffee or all leather seating?

Just a question

On board service will include, pre-allocated seating, all the usual snacks, proper cafetiere coffee, Cadbury's hot chocolate and leather seats, even the hatracks will have the seat numbers "embossed" in a special font. There will be Now representatives at airports to help when things go wrong, rather than leaving people dumped. Now will only fly to main airports, not airfields miles from anywhere.So the attention to detail is greatly better than that even of Go. In the future, once the reservation system allows, you will even be able to order an inflight meal to eat, and again in the future Now will offer a two class onboard service. There are discussions of offering free in flight entertainment.These developments will of course be offered once the main on board service is in place and if need be "tweeked".
So that is why they are "second generation", they've taken the best of low cost and dumped the worst.

just a question then....is the first flight 11th December or not ? http://www.stopstart.freeserve.co.uk...pshakehead.gif

ALLMCC perhaps you'd like to explain your following,

'sensible destinations & not anywhere where there is an airstrip or a hole in the hedge the way Easyjet '

Precisely which Airports do easyJet operate to that are holes in the hedge?, and are not sensible destinations?

There does seem to be a blurring in understandings sometimes of the destination policies between easyJet and Ryanair. As the previous poster implies, easyJet's approach has been to fly to mainstream destinations, almost all (if not all) major airports - the principal ones for the city concerned. This is because, I think, easyJet is trying to cater to both the leisure market and a small segment of the business market. Ryanair, on the other hand, seems to cater entirely to the leisure, if not the 'backpack', market - and fair enough, they have been good at this. But Now will have a tough fight against easyJet at LTN, it seems to me, though I wish them well.

I would like to think that NOW will be success - BUT like so many others I do wonder whether their pricing system will bring in enough of a profit. And all this talk of free IFE, two class cabins etc is too far removed from the whole idea of 'low cost'. As we all know, the likes of Go, easyJet and Ryanair are all based on the low-cost model Southwest. Their success is down to keen pricing and high frequency. And the point that most people on here seem to overlook is that 'low fares' doesnt mean 'low cost' - its all about keeping overheads to a minimum and maintaining a low cost-base. For example, Buzz were marketed as low-cost, but were clearly nothing of the sort. They may have offered low fares, but didnt have a low cost-base and therefore never saw a profit. At the moment the market belongs to Ryanair and easyJet and I cant see either of them giving the likes of NOW much of a look in. A brave attempt - I wish them well.

Why will Now have a tough fight against easyJet?

Please spill the beans, both sets of senior managers will know each others rough plans for the next 6 months, simply due to the application for, and availability of slots to land at major airport destinations.


I do however think, that once Now announce their destinations and ones ability to book flights on-line, easy will reveal their expansion plans from Luton for next year, maybe the Harps will follow? One could argue that these carriers could then apply spoiling tactics?

Good luck to Now from Buster.

Saltrock Surfer,

My apologies for closing the thread, I felt the title of the thread was past it's sell by date with the proving flight out of the way. I'll re-open it if required.

With some good friends in NOW, I also wanted the closing post to be positive.

H