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Old 6th Mar 2021, 23:50
  #181 (permalink)  
 
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How to gain maximum press exposure for minimal cost. Job done.
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Old 7th Mar 2021, 01:53
  #182 (permalink)  
 
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Or the sad reality hidden behind a PR spin, it depends on the angle you look at it. At least they could have done a proper low level fly-by somewhere (like in BUD) to have good pictures/video.
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Old 7th Mar 2021, 06:10
  #183 (permalink)  
 
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I would disagree. They saw a PR opportunity and took it. The whole point of it was to get people involved with their own photos. Get people talking and get the relatively unknown name in South Wales out there, all facilitated by a few aircraft on ferry flights.
The CWL Facebook post before the event saw over 500 likes, 200 comments and 98 shares. The post after the event saw 1000 likes, 645 comments and 113 shares.
Over 200 shares on social media to friends, family, colleagues just on Facebook. Throw in Twitter and Instagram, as well as Wizz own social media platforms, other media and reporting outlets and you've turned what was going to be another quiet lockdown sunny day into a huge advert making people aware of the Wizz brand, all from ferry flights that were going to happen anyway.

Imagine how much more interest it would've had if we weren't in lockdown and it was advertised with a big hype well in advance.
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Old 7th Mar 2021, 08:24
  #184 (permalink)  
 
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They probably wouldn't have done it in busier air space out of lockdown
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Old 7th Mar 2021, 11:31
  #185 (permalink)  
 
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I agree with caaardiff, my neighbours enquired about the 4 ship that overflow our village. None of them had heard of WizzAir, so for the cost of an enhanced ferry flight they have now got 2 households with 5 adult children plus partners aware of the new operation at Cardiff.
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Old 7th Mar 2021, 12:27
  #186 (permalink)  
 
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Welsh Dan I find your comments of People of England etc inappropriate and totally unnecessary. No doubt if the Welsh Government could extract even more funds from the UK government they would gladly accept it and rightly so. Therefore UK citizens have a right to comment on the subject matter. Before you add London to your list of England People interfering I live in South Wales and pay my taxes to Mr Drakeford and his cohorts.

The point CWL 123 makes about the Welsh Government, is a very good one, not allowing the airport to fail is absolutely correct. It is one of the boldest decisions, Drakeford's predecessor made. The infrastructure is vital to the economy of Wales and it's growth post Pandemic and Brexit. In the rest of the UK there are always alternatives but Cardiff is the only international airport in Wales and if it is going to compete on the global stage it needs one fact !

People can keep talking about subsidies, unlevel playing field etc but I have been around aviation long enough to remember all the British and European countries, even today supporting their own flag companies when it suits them.
Cardiff airport is strategically important to the country of Wales
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Old 10th Mar 2021, 06:46
  #187 (permalink)  
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This must be incredibly frustrating for the WG and Cardiff Airport after lobbying so hard for devolution of APD and for certain UK routes to become PSOs the government is finally willing to do something about domestic APD after Cardiffs domestic network was wiped out by the loss of Flybe and the pandemic.

https://www.google.com/amp/s/amp.the...mestic-flights
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Old 10th Mar 2021, 08:44
  #188 (permalink)  
 
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Surely a lower level tax rate applied to the UK as a whole is by far the fairer system & the hopeful news to take out of this.

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Old 10th Mar 2021, 08:50
  #189 (permalink)  
 
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PDXCWL45

But the WG wanted it devolved so they can reduce it or remove it completely for CWL only.
That would be beneficial to CWL only, not all domestic carriers in the UK.
The UK government proposal is for a reduction throughout, so no airport is favoured and its a fair split.
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Old 10th Mar 2021, 18:36
  #190 (permalink)  
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""If we didn't take action the airport would have gone bust, it would have closed. We know there are roughly 2,400 aviation related jobs that would have been directly impacted by that and in total over 5,000 indirect jobs, supported by the airport."
https://www.bbc.co.uk/news/uk-wales-politics-56350712
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Old 11th Mar 2021, 04:29
  #191 (permalink)  
 
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...and for balance the headline news of course...

Bought for 52M CWL is now valued at 15M & descibed as an "albatross" around the neck of the WG = taxpayers.

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Old 11th Mar 2021, 05:01
  #192 (permalink)  
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That description is by the Tories. In the end it comes down to the perception of the airport. Whether it's just a business or part of the transport infrastructure of Wales.
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Old 11th Mar 2021, 05:13
  #193 (permalink)  
 
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No matter who the opposition is surely it is their job to point out Government failings & shortcomings on behalf of taxpayers.

But mentioning the Tories it appears some of the latest Boris speak is being borrowed..."part of the transport infrastructure of"...in this case Wales.
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Old 11th Mar 2021, 07:49
  #194 (permalink)  
 
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https://www.conservatives.wales/news...lls-93-percent

To be honest I'm not convinced the Torie proposal in this article would do much good. USA and Manchester link? Surely the USA link would need to be funded to be profitable.... more taxpayer money.

Better transport links? With such low demand, hardly anyone would be using it.... more tax payer money.

The Tories are admitting in this article that different types of funding is needed, which will come from the tax payers.
Regardless of which political party owns it or you support, it doesn't get away from the fact that money is needed to turn it around.
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Old 11th Mar 2021, 08:14
  #195 (permalink)  
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Yes but the problem i see with the Welsh Tories is that the strategy they say they'd adopt is basically the same as the one that the airport has been implementing.
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Old 22nd Mar 2021, 17:43
  #196 (permalink)  
 
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Ryanair Cardiff - Malta

FR have added MLA again from CWL

2 x weekly flights recommence 31 October 2021, operating Thursdays and Sundays

Additionally, VY have put their 3 x weekly ALC on sale for W21/22 (Tue, Thu, Sat)
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Old 22nd Mar 2021, 18:07
  #197 (permalink)  
 
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excellent to read something positive about CWL again and good to see FR return with MLA too....MLA was always a popular CWL destination !!

I wonder if FR will give us something extra now that Wizz are here ??

Does anyone actually update the CWL webpage with this kind of news ? It’s been stagnant since the Wizz announcement on 3rd December .....surely this should be made public and advertised or mentioned if it means people through those doors when they eventually open.....
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Old 22nd Mar 2021, 18:18
  #198 (permalink)  
 
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CWL social media/marketing is a joke. I don't know who runs it but professional social media ain't they're strong point really. Great news for CWL nevertheless!
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Old 22nd Mar 2021, 18:22
  #199 (permalink)  
 
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Yeah I totally agree with you......the marketing on social media is totally shocking, they just don’t seem to want to advertise news unlike other airports that will bombard social media with new routes/destinations and airlines..... nothing on there since 3rd December 🤔
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Old 22nd Mar 2021, 19:40
  #200 (permalink)  
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Airport tweets quite regular as well as posting on Facebook and Instagram. Malta returning isn't exactly massive press release news on it's own!
Good news that it's returning though!
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