JetBlue - London.
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Your comparison with Silverjet, Eos and Maxjet indicates how successful it would be. I don't think Norwegian have anything to worry about.
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They're already in the financial dog house
LON-NY/BOS is already at overcapacity, fares are at dirt cheap prices
Fuel at a all time high
The pound continues to slip and Norwegian booking are mostly UK outbound whereas JetBlue will be USA outbound with a stronger dollar booking
Norwegian does not have a business offering where the money is
Delta and JetBlue are going to enter this crowded market and have a fare war
The weaker player is going to have a really hard time.
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Fuel is nowhere near an all time high.
The majority of Norwegian's US-LGW passengers are American
Nobody in Europe has heard of Jetblue. They will be the weakest player in this market.
The majority of Norwegian's US-LGW passengers are American
Nobody in Europe has heard of Jetblue. They will be the weakest player in this market.
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Your points don't make sense, if the majority of passengers are US pax, which I don't believe they are, they would have heard of JetBlue and therefore would travel on an airline they have loyalty too. JetBlue also has an extensive connection network from JFK and BOS and will be using a more fuel efficient aircraft type if they're using the NEOs.
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You don't believe they are, based on your opinion, rather than any facts. Thankfully there's still a minority of us on this website that actually work in, and have acquaintances in this industry.
Norwegian have an extensive connection network from LGW, using both their own metal and easyJet, and the 787 is significantly more fuel efficient than the majority of aircraft on the LON-NYC/BOS route. They also have brand recognition on both sides of the Atlantic, unlike jetblue, who will be relying on non-affiliated, largely leisure orientated passengers from the USA.
If you think that Norwegian, a company who already fly over 1000 passengers in each direction every day on the LGW-JFK route, have significant brand recognition and a lower (and reducing) cost base than any of the competition are suddenly going to become the "weakest player" the day jetBlue announce (or don't) flights to any London airport, then you're stupid.
Norwegian have an extensive connection network from LGW, using both their own metal and easyJet, and the 787 is significantly more fuel efficient than the majority of aircraft on the LON-NYC/BOS route. They also have brand recognition on both sides of the Atlantic, unlike jetblue, who will be relying on non-affiliated, largely leisure orientated passengers from the USA.
If you think that Norwegian, a company who already fly over 1000 passengers in each direction every day on the LGW-JFK route, have significant brand recognition and a lower (and reducing) cost base than any of the competition are suddenly going to become the "weakest player" the day jetBlue announce (or don't) flights to any London airport, then you're stupid.
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People here will have heard of JetBlue after they start advertising the route and eventually launch flights. They aren't a new start or some obscure company. You don't have to visit a huge US airport to see JetBlue aircraft either, anyone who has been to America will have at least a passing awareness of the airline. And anyway all that matters is price. When people search for cheap flights to the usa and jetp blueb popup they will go for it.
Norwegian and WestJe are two similar examples of foreign airlines entering the UK market and doing well without any previous awareness.
Norwegian and WestJe are two similar examples of foreign airlines entering the UK market and doing well without any previous awareness.
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Of course, over time people on this side of the Atlantic will gain brand awareness, especially if they go all in with a huge, costly advertising campaign. However I think you're mistaken that anybody without an interest in aviation pays any attention when passing through an airport. If you asked 20 people in a UK high street if they'd heard of jetBlue today, one would probably say yes, 17 would say no, and the other two would probably say they flew with them from Manchester to Tenerife last year. Their brand awareness would increase slowly over time, but to say it's "bye bye Norwegian" the minute they choose to fly into Gatwick is moronic.
I agree that for many, it will come down to price. LON-NYC/BOS fares are already low, so undercutting the vast amount of competition in order to increase market share probably won't make jetBlue any money.
I agree that for many, it will come down to price. LON-NYC/BOS fares are already low, so undercutting the vast amount of competition in order to increase market share probably won't make jetBlue any money.
People are far more canny that you would like to think as after the recent loss of several big airlines people check who
airlines are especially the business men who like to collect their points for frequent flyer offers and are very aware of who is good and bad,
after all it only takes a click to find out same as checking on the type of aeroplane they are flying on
airlines are especially the business men who like to collect their points for frequent flyer offers and are very aware of who is good and bad,
after all it only takes a click to find out same as checking on the type of aeroplane they are flying on
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You know who they are because you're a nerd on an aviation site. The majority of the UK public would assume it's a typo for or misheard Jet2.
Your comparison with Silverjet, Eos and Maxjet indicates how successful it would be. I don't think Norwegian have anything to worry about.
Your comparison with Silverjet, Eos and Maxjet indicates how successful it would be. I don't think Norwegian have anything to worry about.
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JetBlue are a major player in the US. Their aircraft can be seen at most major US airports. Therefore, "aviation nerd" or not, I'd say that a good proportion of regular US bound travelers will be aware of the name. Quite a number (like myself) will have used them too.
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If this is true what’s the point? They would be far better off running a proper schedule out of STN or LTN than taking those slots purely to be at LHR.
06:50 actually has some merit because you’d be there in time for a day of work, or I imagine have a wealth of onward connections. The 04:30 arrival is far too early though.
06:50 actually has some merit because you’d be there in time for a day of work, or I imagine have a wealth of onward connections. The 04:30 arrival is far too early though.