Wow airlines
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shamrock7seal
Probably a combination of all three. Icelandair have been playing them at their own game of opening up more niche US routes. In Europe the range of airlines into Iceland now is mindblowing, within this decade it was pretty much just Icelandair, Iceland Express/Wow, SAS and some German charters. In the UK the only routes were Heathrow, Stansted and Glasgow. Now London alone had until yesterday seven airlines serving all six airports. KEF is served by a number of major airlines.
Wizz probably now deliver as many flights and pax to KEF as Wow did in their early days.
Probably a combination of all three. Icelandair have been playing them at their own game of opening up more niche US routes. In Europe the range of airlines into Iceland now is mindblowing, within this decade it was pretty much just Icelandair, Iceland Express/Wow, SAS and some German charters. In the UK the only routes were Heathrow, Stansted and Glasgow. Now London alone had until yesterday seven airlines serving all six airports. KEF is served by a number of major airlines.
Wizz probably now deliver as many flights and pax to KEF as Wow did in their early days.
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Here's an interesting snippet, from this analysis of WOW Air's strategy and network:
I was really surprised to read this - I'd had the impression that it was all geared towards transatlantic connections.
Although Wow Air pursued a transatlantic connecting strategy, data from Sabre Market Intelligence shows that 95 percent of its traffic was local to/from Iceland in 2018, hinting it was much less reliant on connecting Europe-North America than its business model suggested.
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Sabre Market Intelligence will apply to bookings made through Sabre...be interesting to see what was booked through the other GDS systems and how much of it's traffic this represents. I find it difficult to believe that 95% is local traffic.
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From the video I can pick this up in regards to references to the business model;
- Premium economy experience for all pax
- Free water in board - already sourced
- A lounge for all the passengers to use
- Michelin star chefs to redefine food offer
- A mix of boeing and airbus
- Zero debt and an investment of $85M
- A fleet of 10-12 aircraft
- Launching in October,not clear if that means flying or opening for bookings
- Suggestion is that it's for the Icelandic audience. Despite the population being tiny
- Competitive fares for everybody
- Big focus on cargo especially fish
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I’m sceptical but the Icelandic market isn’t as tiny as you think. They travel I believe something like 4-5 times per year on average, so 300k is more like 1.2-1.5 million. Plus inbound tourism.
