Aer Lingus-7
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So, the likes of MAN, EDI and others allegedly bidding (= offering dosh) for EI to base two A321s to operate transatlantic services. That’s going to give their existing, struggling transatlantic operators a warm and fuzzy feeling.
Join Date: Nov 2006
Location: Northern Ireland
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Originally Posted by racedo
EI failed completely when they started expansion in UK to sun spots etc a number of years ago. The "well known" brand was much touted on here and despite the extensive money spent on London ads it failed miserably.
It was a worthwhile experiment. Knowing when to cut and run is not a failure in my eyes, it's the right thing to do.
Originally Posted by EI-BUD
Interesting wording. Aer Lingus at the face of it were an ideal brand to fulfill this role. Their cost base and value carrier status gave them a sporting chance of success, however, easyJet set out on a protracted bid to drive the airline out of LGW, and took the threat very seriously adding multiple new routes that EI was launching in an instant.
It was a worthwhile experiment. Knowing when to cut and run is not a failure in my eyes, it's the right thing to do.
It was a worthwhile experiment. Knowing when to cut and run is not a failure in my eyes, it's the right thing to do.
What was Aer Lingus's offering ? Cheaper than U2 ? More flights ? More options ? in short it was not able to offer something that was not already been covered by someone else. A me too offering was never going to be able to compete unless you had a billion to throw at it and take 3 years to get there.
It was a colossal waste of money because aside from Ex Pats heading back to Ireland the reality is Aer Lingus has got zero brand recognition in London. It serves its core market well, trying to be something, that it clearly is not, was always a lost cause.
Originally Posted by SWBKCB
And who said LGW failed because of the "brand"??
Aer Lingus had / has little brand recongition in UK outside of Ex-Pats, ask 100 people on the street in London to name an Airline and BA / Easyjet / Ryanair would be the names that make up have made up 90% of the answers then. Now probably add in Wizzair but unless you got 10-15% you are always in a lose lose situation.
Sure lots of airlines make money flying from UK but crucially they stick with core proposition and don't try and make it up as they go along, this was clearly the case with EI UK operation. They tried to be something they were not in a sector of the market they had not the resources to compete.
Aer Lingus had / has little brand recongition in UK outside of Ex-Pats
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Originally Posted by willy wombat
So, the likes of MAN, EDI and others allegedly bidding (= offering dosh) for EI to base two A321s to operate transatlantic services. That’s going to give their existing, struggling transatlantic operators a warm and fuzzy feeling.
Originally Posted by MARK 101
Unless the others in the running include somewhere like BHX where nobody else is operating. Large Irish community and desperate for transatlantic ,it could be an outside bet
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Hold on, FCO advice has not changed on flying to America and there is a hope that corridor from the UK to New York 'might' be established. As an Englishman. I currently would not gain entry into the USA. With the winter approaching and the cold weather loves Covid, what airport in their right mind would pay for a potentially non existent service?
Join Date: Mar 2005
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I’d take some of the stories with a pinch of salt for now. There’s an element of making threats to get Covid compensation from the Irish government about a number of the stories coming out of EI recently.
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Originally Posted by Skipness One Foxtrot
Didn't Aer Lingus operate an A330 out of MAN for a brief period?
Join Date: Dec 2000
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Originally Posted by brian_dromey
They leased an A330 to Novair for 3 winters in the last recession. Is that what you are thinking of? Other than the occasional A330 substitute for one-off events I don’t think EI have ever had a long-haul operation at MAN. There was rumours of A330s at LGW when they had the base there. But nothing came of that.
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My money on the EI A321N is Manchester. BA had apparently been sniffing out possible LH routes pre-Covid so maybe this is a good way of getting IAG in to the MAN-West coast market. Most likely destinations would be Boston, NY and Chicago I assume to go up against some of the VS destinations.
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Originally Posted by 840
I’d take some of the stories with a pinch of salt for now. There’s an element of making threats to get Covid compensation from the Irish government about a number of the stories coming out of EI recently.
Aer Lingus Will Get Support To Keep Running Transatlantic Services - Carey - Clare FM
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Originally Posted by Cloud1
My money on the EI A321N is Manchester. BA had apparently been sniffing out possible LH routes pre-Covid so maybe this is a good way of getting IAG in to the MAN-West coast market. Most likely destinations would be Boston, NY and Chicago I assume to go up against some of the VS destinations.
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BFS is in the bidding for the Aer Lingus A321neos for flights to the US
https://belfastmedia.com/exclusive-a...at-in-the-ring
If Aer Lingus did chose BFS they would be able to get the £2.3m yearly subsidy for long haul flights to US from BFS
https://belfastmedia.com/exclusive-a...at-in-the-ring
If Aer Lingus did chose BFS they would be able to get the £2.3m yearly subsidy for long haul flights to US from BFS
Last edited by allan1987; 3rd Sep 2020 at 20:01.
Originally Posted by allan1987
If Aer Lingus did chose BFS they would be able to get the £2.3m yearly subsidy for long haul flights to US from BFS
