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Aer Lingus-7

Old 31st Aug 2020, 16:50
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So, the likes of MAN, EDI and others allegedly bidding (= offering dosh) for EI to base two A321s to operate transatlantic services. That’s going to give their existing, struggling transatlantic operators a warm and fuzzy feeling.
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Old 31st Aug 2020, 20:08
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Originally Posted by racedo View Post
EI failed completely when they started expansion in UK to sun spots etc a number of years ago. The "well known" brand was much touted on here and despite the extensive money spent on London ads it failed miserably.
Interesting wording. Aer Lingus at the face of it were an ideal brand to fulfill this role. Their cost base and value carrier status gave them a sporting chance of success, however, easyJet set out on a protracted bid to drive the airline out of LGW, and took the threat very seriously adding multiple new routes that EI was launching in an instant.
It was a worthwhile experiment. Knowing when to cut and run is not a failure in my eyes, it's the right thing to do.
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Old 31st Aug 2020, 20:11
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And who said LGW failed because of the "brand"??
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Old 31st Aug 2020, 20:31
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Originally Posted by EI-BUD View Post
Interesting wording. Aer Lingus at the face of it were an ideal brand to fulfill this role. Their cost base and value carrier status gave them a sporting chance of success, however, easyJet set out on a protracted bid to drive the airline out of LGW, and took the threat very seriously adding multiple new routes that EI was launching in an instant.
It was a worthwhile experiment. Knowing when to cut and run is not a failure in my eyes, it's the right thing to do.
It wasn't the right thing to do. Anyone with aviation experience would tell you that trying to launch in someone's strongest / highest earning base where you have zero brand recognition and without a unique USP is doomed to failure.

What was Aer Lingus's offering ? Cheaper than U2 ? More flights ? More options ? in short it was not able to offer something that was not already been covered by someone else. A me too offering was never going to be able to compete unless you had a billion to throw at it and take 3 years to get there.

It was a colossal waste of money because aside from Ex Pats heading back to Ireland the reality is Aer Lingus has got zero brand recognition in London. It serves its core market well, trying to be something, that it clearly is not, was always a lost cause.
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Old 31st Aug 2020, 20:40
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Originally Posted by SWBKCB View Post
And who said LGW failed because of the "brand"??
Don't confuse a brand and a product.

Aer Lingus had / has little brand recongition in UK outside of Ex-Pats, ask 100 people on the street in London to name an Airline and BA / Easyjet / Ryanair would be the names that make up have made up 90% of the answers then. Now probably add in Wizzair but unless you got 10-15% you are always in a lose lose situation.

Sure lots of airlines make money flying from UK but crucially they stick with core proposition and don't try and make it up as they go along, this was clearly the case with EI UK operation. They tried to be something they were not in a sector of the market they had not the resources to compete.
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Old 31st Aug 2020, 21:04
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Aer Lingus had / has little brand recongition in UK outside of Ex-Pats
I think Aer Lingus are pretty well known - however, what they are offering is to set up a trans-atlantic operation from a regional airport. There will be lots of local buy-in - "Manchester TONY" anybody?
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Old 31st Aug 2020, 21:12
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Originally Posted by willy wombat View Post
So, the likes of MAN, EDI and others allegedly bidding (= offering dosh) for EI to base two A321s to operate transatlantic services. Thatís going to give their existing, struggling transatlantic operators a warm and fuzzy feeling.
Unless the others in the running include somewhere like BHX where nobody else is operating. Large Irish community and desperate for transatlantic ,it could be an outside bet
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Old 31st Aug 2020, 21:35
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Didn't Aer Lingus operate an A330 out of MAN for a brief period?
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Old 31st Aug 2020, 22:05
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Originally Posted by MARK 101 View Post
Unless the others in the running include somewhere like BHX where nobody else is operating. Large Irish community and desperate for transatlantic ,it could be an outside bet
The idea that people would choose to fly EI because they Irish and need to go the US is not something I would put a $100 million aircraft into BHX on that hope. This idea doesn't work for BA. When you can hop on a flight to Dub and pre clear then what does direct give you if you lose 3 hours in clearing immigration.

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Old 31st Aug 2020, 22:14
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Hold on, FCO advice has not changed on flying to America and there is a hope that corridor from the UK to New York 'might' be established. As an Englishman. I currently would not gain entry into the USA. With the winter approaching and the cold weather loves Covid, what airport in their right mind would pay for a potentially non existent service?
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Old 31st Aug 2020, 23:07
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Iíd take some of the stories with a pinch of salt for now. Thereís an element of making threats to get Covid compensation from the Irish government about a number of the stories coming out of EI recently.
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Old 1st Sep 2020, 07:09
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Originally Posted by Skipness One Foxtrot View Post
Didn't Aer Lingus operate an A330 out of MAN for a brief period?
They leased an A330 to Novair for 3 winters in the last recession. Is that what you are thinking of? Other than the occasional A330 substitute for one-off events I donít think EI have ever had a long-haul operation at MAN. There was rumours of A330s at LGW when they had the base there. But nothing came of that.
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Old 1st Sep 2020, 07:59
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Originally Posted by brian_dromey View Post
They leased an A330 to Novair for 3 winters in the last recession. Is that what you are thinking of? Other than the occasional A330 substitute for one-off events I donít think EI have ever had a long-haul operation at MAN. There was rumours of A330s at LGW when they had the base there. But nothing came of that.
Iím sure someone will have the precise details to hand, but they did operate 330s to Newark from MAN for a short period in the 90s, possibly via Dublin.
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Old 1st Sep 2020, 08:43
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Curious Pax
Yes you are correct Are Lingus did operate some A330 services to the US (via Ireland).Mid 90s ??

Last edited by MAN777; 1st Sep 2020 at 09:04.
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Old 1st Sep 2020, 09:13
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Correct, mid 90s an A330 operated MAN-SNN-USA, around the same time the MD-11 operated BFS-SNN-JFK.
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Old 1st Sep 2020, 22:05
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My money on the EI A321N is Manchester. BA had apparently been sniffing out possible LH routes pre-Covid so maybe this is a good way of getting IAG in to the MAN-West coast market. Most likely destinations would be Boston, NY and Chicago I assume to go up against some of the VS destinations.
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Old 2nd Sep 2020, 08:15
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Originally Posted by 840 View Post
I’d take some of the stories with a pinch of salt for now. There’s an element of making threats to get Covid compensation from the Irish government about a number of the stories coming out of EI recently.
"Clare’s Fine Gael TD says Aer Lingus WILL receive government support that will see it continue to fly its transatlantic routes from Shannon Airport."

Aer Lingus Will Get Support To Keep Running Transatlantic Services - Carey - Clare FM
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Old 2nd Sep 2020, 18:52
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Originally Posted by Cloud1 View Post
My money on the EI A321N is Manchester. BA had apparently been sniffing out possible LH routes pre-Covid so maybe this is a good way of getting IAG in to the MAN-West coast market. Most likely destinations would be Boston, NY and Chicago I assume to go up against some of the VS destinations.
East coast market surely?
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Old 3rd Sep 2020, 19:48
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BFS is in the bidding for the Aer Lingus A321neos for flights to the US

https://belfastmedia.com/exclusive-a...at-in-the-ring

If Aer Lingus did chose BFS they would be able to get the £2.3m yearly subsidy for long haul flights to US from BFS

Last edited by allan1987; 3rd Sep 2020 at 20:01.
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Old 3rd Sep 2020, 20:30
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Originally Posted by allan1987 View Post

If Aer Lingus did chose BFS they would be able to get the £2.3m yearly subsidy for long haul flights to US from BFS
Is it a subsidy, or no APD?

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