Flybe-9
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I agree with many of the comments above. Flybe does not need a rebrand, the paint is hardly dry on the latest colour scheme. This will add no value in the short term.
The challenge as I see it is the airline doesn't know where it is or distinctly where it needs to be. Faster than Road or Rail in my view is a nonsense maxim for this regional airline, and I'm not convinced that it resonates with many.
They possibly should consider looking at a mix of small UK regional ops, very selected UK-EU routes , demand lead routes AND ACMI ops for large EU carriers... They seem to morph into something new, with limited consistency....
The challenge as I see it is the airline doesn't know where it is or distinctly where it needs to be. Faster than Road or Rail in my view is a nonsense maxim for this regional airline, and I'm not convinced that it resonates with many.
They possibly should consider looking at a mix of small UK regional ops, very selected UK-EU routes , demand lead routes AND ACMI ops for large EU carriers... They seem to morph into something new, with limited consistency....
Join Date: Feb 2018
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I agree with many of the comments above. Flybe does not need a rebrand, the paint is hardly dry on the latest colour scheme. This will add no value in the short term.
The challenge as I see it is the airline doesn't know where it is or distinctly where it needs to be. Faster than Road or Rail in my view is a nonsense maxim for this regional airline, and I'm not convinced that it resonates with many.
The challenge as I see it is the airline doesn't know where it is or distinctly where it needs to be. Faster than Road or Rail in my view is a nonsense maxim for this regional airline, and I'm not convinced that it resonates with many.
The newly painted aircraft (G-JECP) clearly needed a new coat following repairs carried out recently. Flybe will probably have needed to confirm what livery was to be applied to the new E175's coming from Embraer next year too - should they paint them full purple or not?
Personally, I think this a far crisper, cleaner and professional design. it looks business like and is all about helping to define the brand. I guess that with a large number of the fleet coming towards the end of their lease and potentially reaching the point where a new lick of paint is required (new livery or not) now seems like a sensible time to decide to make a change.
Join Date: Feb 2018
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While almost anything is better than the current purple monstrosity, are we not over doing this branding malarkey? If I wanted to get from say Newcastle to Exeter, cost, timing and dare I say it perceived reliability are important than the colour the plane is painted. To non-aviation types, flying on a plane with propellers is more of an issue...
Join Date: Feb 2018
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During Christine's era or Saad's?
At least we can be guaranteed of a few things:
1) The new livery will be hailed as a new era for Flybe
2) Promises of return to profit
3) Loses will continue
4)Blame the government for not enough support, and claims train operators get a better deal.
5) More claims to solve the problems, and more staff coming and goings.
I've seen some excuse here that the repaint is to make them a regional airline again, since when where they not a regional airline? The previous livery was to reflect Regional Connectivity, keeping some of the original Flybe and mixing it with something new and more vibrant. This new livery is an aim to cover the cracks of a failing airline, and a failing CEO. If Christine was so adamant about having a new livery, then it would have been the perfect time to design or alter the logo, which has been around for 16 years and looks a little dated, and out of touch with both the 2014 and 2018 rebrands. Christine has also failed to explain who will cover the cost of Blue Islands repainting its fleet since all 5 ATR's have only just received the all over purple livery. By the time this livery is finally in place Flybe will have gone over 10 years without a standard livery in place.
At least we can be guaranteed of a few things:
1) The new livery will be hailed as a new era for Flybe
2) Promises of return to profit
3) Loses will continue
4)Blame the government for not enough support, and claims train operators get a better deal.
5) More claims to solve the problems, and more staff coming and goings.
I've seen some excuse here that the repaint is to make them a regional airline again, since when where they not a regional airline? The previous livery was to reflect Regional Connectivity, keeping some of the original Flybe and mixing it with something new and more vibrant. This new livery is an aim to cover the cracks of a failing airline, and a failing CEO. If Christine was so adamant about having a new livery, then it would have been the perfect time to design or alter the logo, which has been around for 16 years and looks a little dated, and out of touch with both the 2014 and 2018 rebrands. Christine has also failed to explain who will cover the cost of Blue Islands repainting its fleet since all 5 ATR's have only just received the all over purple livery. By the time this livery is finally in place Flybe will have gone over 10 years without a standard livery in place.
As for the livery does it actually matter so much whether every plane in the fleet is the same? As for the CEO do you know what she's doing day to day wise to get the airline back on track? And as for the railways they do get perceived different to airlines and APD effects the profits of all airlines in the UK especially the smaller ones.
Join Date: May 2003
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Ohhhhh airsouthwest you really need to let go of your little airline that went to the wall nearly 10 years ago. Being so bitter will only cause you health problems later in life.
The E175s due for delivery next year will be painted in the new colours, the rest of the fleet will be done at a rate of about 10 per year based on their need for a repaint.
The E175s due for delivery next year will be painted in the new colours, the rest of the fleet will be done at a rate of about 10 per year based on their need for a repaint.
Join Date: Aug 2014
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I thought he made some good points to be fair. And Air Southwest didn’t exactly go to the wall, more like had the rug pulled from under them when Plymouth was closed by the parent company. It was an orderly shutdown in advance, not a sudden dramatic closure leaving thousands stranded.
Gender Faculty Specialist
Don’t worry about Deano, if ever anything is said about his precious Flybe, even if it is accurate, then he gets all passive aggressive. Always has always will.
It’s what makes him such good value on PPRuNe.
It’s what makes him such good value on PPRuNe.
Join Date: May 2003
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Hahaha Chesty, you've inadvertently described yourself, which one of us two has had an account banned because of the aggressive nature of how we post? I'll help you out a little; not me. Have a good day.
Gender Faculty Specialist
Uhh nor me, but then you never really deal in facts.
Anyway, I guess Flybe must’ve made a profit for a change or are all these paint jobs going on the credit card again.
Anyway, I guess Flybe must’ve made a profit for a change or are all these paint jobs going on the credit card again.
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Oh I think you do know, Chesty, it's amazing how you manipulate your words for the furtherance of making yourself look like a messiah. I think most people on here know how you like to load the gun and wind people up, it's you who's been doing that for years and then accuse people of being passive aggressive when they respond to your diatribe, which, in the grand scheme of things has a slightly sinister nature wrapped around it.
whilst we're on the subject, let's look at it in more detail
Fact or opinion?
Fact or opinion?
Fact or opinion?
Fact or opinion?
Fact or opinion?
Fact or opinion?
Fact or opinion?
So whilst there maybe a tiny but of fact in the above, what percentage is actually fact and what percentage is opinion?
whilst we're on the subject, let's look at it in more detail
Originally Posted by airsouthwest
At least we can be guaranteed of a few things:
1) The new livery will be hailed as a new era for Flybe
1) The new livery will be hailed as a new era for Flybe
Originally Posted by airsouthwest
2) Promises of return to profit
Originally Posted by airsouthwest
3) Loses will continue
Originally Posted by airsouthwest
4)Blame the government for not enough support, and claims train operators get a better deal.
Originally Posted by airsouthwest
5) More claims to solve the problems, and more staff coming and goings.
Originally Posted by airsouthwest
This new livery is an aim to cover the cracks of a failing airline, and a failing CEO.
Originally Posted by airsouthwest
Christine has also failed to explain who will cover the cost of Blue Islands repainting its fleet since all 5 ATR's have only just received the all over purple livery
So whilst there maybe a tiny but of fact in the above, what percentage is actually fact and what percentage is opinion?
Gender Faculty Specialist
Oh I think you do know, Chesty, it's amazing how you manipulate your words for the furtherance of making yourself look like a messiah. I think most people on here know how you like to load the gun and wind people up, it's you who's been doing that for years and then accuse people of being passive aggressive when they respond to your diatribe, which, in the grand scheme of things has a slightly sinister nature wrapped around it.
whilst we're on the subject, let's look at it in more detail
whilst we're on the subject, let's look at it in more detail
Why are you asking me if Airsouthwest is stating facts or opinion?!
Although if I may offer an opinion everything you’ve quoted by Airsouthwest has historically accuracy where Flybe are concerned. As a percentage he’s on about 100.
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Think people are reading more into the repaint than is really there: The company may be spinning it as a rebrand for whatever incidental publicity may be available (very sensible), but I suspect the reason behind it is more practical and mundane. The new livery is simpler, easier, and therefore presumably cheaper to apply, and it was noted during the recent very hot weather that the cabin temperature on the ground of the purple aircraft was higher than that of the others (dark things absorb more heat than light things), so painting the cabin area a light colour is probably a sensible move.
As PDXCWL45 says this appears to be a in-house job with no fanfare about external brand consultants or the like, and the work will probably be done as the aircraft cycle through regular maintenance anyway.
As PDXCWL45 says this appears to be a in-house job with no fanfare about external brand consultants or the like, and the work will probably be done as the aircraft cycle through regular maintenance anyway.
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It's not a great deal simpler than the previous livery, just one colour less but with more complicated application; the purple livery had the advantage that all the masking lines were at the same angle and all quite short. The new one has a couple of angles on the tail and also a long concave curve to the lilac.
I can believe the cabin temperature issue, though somehow Southwest manages to operate blue aeroplanes in Texas and Arizona.
I can believe the cabin temperature issue, though somehow Southwest manages to operate blue aeroplanes in Texas and Arizona.
