MANCHESTER - 9
Suggestion from old fogie - try disabling useless technology, end engaging useful brain!!
Oh the irony of it
Oh the irony of it
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The CLT route starts today and AA is expecting American passengers to make up most of the market and not the MAN catchment, and they hope to run it for longer next year according to the Evening News
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Regarding Charlotte flights, another interesting quote from Clive Cook at American Airlines:
Also:
With Air China applying for an addendum to the UK-China bilateral, I wonder if this is bearing fruit as 'coming months' to me quite certain and pretty much a sealed deal (I say this as announcing that a China flight I imminent without the security of a done deal could pave the way for other airports to swoop in with a counter offer). Its not the first time in recent months that its been announced a China flight is only a short wait away.
Rest of the article (it is free registration only):
International Trade / American Airlines begins Manchester-Charlotte service THEBUSINESSDESK.COM
The route will begin as a seasonal, but if there's demand, we'll look at the potential for a year round service."
Ken O'Toole, commercial director at Manchester Airports Group, said his team were looking next at increasing the frequency of flights to New York as well as bringing a direct Beijing route in the coming months
Rest of the article (it is free registration only):
International Trade / American Airlines begins Manchester-Charlotte service THEBUSINESSDESK.COM
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There's nothing wrong with cross subsidising some poor performing routes so long as you keep a good balance....
The people doing the Charlotte PR are saying the expected marketing script and prose, there's nothing unusual there, however no decision has been made on a route that's just begun. Post merger AA Charlotte may be a little different, those decisions will be fought over but marketing PR is the ladt place to look for guidance on what will happen next year. The whole point of the merger is to consolidate and focus market presence thereby strengthening yields, cutting costs and redeploying capacity where AA and US used to compete where suitable.
Btw Hong Kong is in China......just saying
I assume you mean "another".
The people doing the Charlotte PR are saying the expected marketing script and prose, there's nothing unusual there, however no decision has been made on a route that's just begun. Post merger AA Charlotte may be a little different, those decisions will be fought over but marketing PR is the ladt place to look for guidance on what will happen next year. The whole point of the merger is to consolidate and focus market presence thereby strengthening yields, cutting costs and redeploying capacity where AA and US used to compete where suitable.
Btw Hong Kong is in China......just saying
I assume you mean "another".
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I wonder if the "coming months" for a mainland China route could be more pinpointed to between 9th and 13th June when there'll be an Airport City roadshow - it's going to Beijing, Shanghai and Shenzhen. Could be an ideal time with bit of Chinese exposure?
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Re CLT Marketing
AA person says most pax are from USA....therefore, and this "might" be visionary / radical !
..why not send the PR to the media at the CLT end.
Preaching to the MEN guarantees limited coverage here but may be meaningless ...and its a limited geographic area For God sake !
We have something called email, twitter, facebook with massive reach and its free.......
Contact the Editor of the CLT Star , Dwight Diddly Bumbum and get some PR over there , bloody hell this is simple basic stuff that they could give to an apprentice to at a junior level !
AA person says most pax are from USA....therefore, and this "might" be visionary / radical !
..why not send the PR to the media at the CLT end.
Preaching to the MEN guarantees limited coverage here but may be meaningless ...and its a limited geographic area For God sake !
We have something called email, twitter, facebook with massive reach and its free.......
Contact the Editor of the CLT Star , Dwight Diddly Bumbum and get some PR over there , bloody hell this is simple basic stuff that they could give to an apprentice to at a junior level !
Last edited by Bagso; 25th May 2014 at 07:38.
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The people doing the Charlotte PR are saying the expected marketing script and prose
Specific details about future scenarios, such as extending to year round, or adding more flights etc normally comes into play when some behind the scenes scenarios have been discussed in depth.
For example, Saudia stated 'we are looking at adding more flights to Manchester by the end of the year'. Hey presto, a 4th flight is already appearing in some GDS systems.
Therefore, 'look at potential go year round' announced to the public, to me translates to 'we have done some sums, had some meetings and its actually quite a serious proposition should the route perform how we expect'.
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Therefore, 'look at potential go year round' announced to the public, to me translates to 'we have done some sums, had some meetings and its actually quite a serious proposition should the route perform how we expect'.
btw you should change your location in the box on the left
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And 67 pax outbound, whilst undoubtedly well short of break even, marks a very encouraging jump for the FlyNas service. Maybe the message is getting out at last.
Quoting somebody who always talks some good sense on here and on this occasion on another forum !
What made FlyNas choose Manchester ? They had 200+ major airports across Europe and they chose us, am I missing something, does that not deserve a bit of support ?
Given the catchment area in terms of demographics this market re Hajj, Makkah etc could be huge !
Surely its not difficult to promote a "destination" rather than being seen to promote one airline over another if that is their concern ?
It's MAG / Manchester that has the regional knowledge to promote ALL these routes from here.
They know where the major media outlets in the NWest, NWales, Potteries and South Yorkshire are, local Radio stations / regional newspapers etc and if they don't somebody needs a p45 !
Widening the remit they must have contacts groups for influential gamechangers such as Business, Civic Leaders, Community/Religous Leaders , Tourism Chiefs etc
....AND in reverse they MUST surely have the nous to seek out similar organisations in the Countries of origin of these flights !
Sorry I simply do not get this narrow minded "Tell The M.E.N. " er job done attitude because that is where route announcements start and indeed invariably stop !
They still seem to be using a PR model from 30 years ago, good God its 2014 !
As was quoted by another poster BA/AA have a massive number of flights from LHR, in the face of overwhelming competition MAN really does have to fight its corner.
The country is hypnotised by the London Centricism of Westminster, nobody is going to help "The North" apart from "The North" so it really is about time somebody got stuck in, and Man Airport as a major conduit to business and tourism inward and outward, AND with these "opportunities" is in pole position to lead that charge .............
Quoting somebody who always talks some good sense on here and on this occasion on another forum !
What made FlyNas choose Manchester ? They had 200+ major airports across Europe and they chose us, am I missing something, does that not deserve a bit of support ?
Given the catchment area in terms of demographics this market re Hajj, Makkah etc could be huge !
Surely its not difficult to promote a "destination" rather than being seen to promote one airline over another if that is their concern ?
It's MAG / Manchester that has the regional knowledge to promote ALL these routes from here.
They know where the major media outlets in the NWest, NWales, Potteries and South Yorkshire are, local Radio stations / regional newspapers etc and if they don't somebody needs a p45 !
Widening the remit they must have contacts groups for influential gamechangers such as Business, Civic Leaders, Community/Religous Leaders , Tourism Chiefs etc
....AND in reverse they MUST surely have the nous to seek out similar organisations in the Countries of origin of these flights !
Sorry I simply do not get this narrow minded "Tell The M.E.N. " er job done attitude because that is where route announcements start and indeed invariably stop !
They still seem to be using a PR model from 30 years ago, good God its 2014 !
As was quoted by another poster BA/AA have a massive number of flights from LHR, in the face of overwhelming competition MAN really does have to fight its corner.
The country is hypnotised by the London Centricism of Westminster, nobody is going to help "The North" apart from "The North" so it really is about time somebody got stuck in, and Man Airport as a major conduit to business and tourism inward and outward, AND with these "opportunities" is in pole position to lead that charge .............
Last edited by Bagso; 25th May 2014 at 07:51.
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AA to Charlotte
As was quoted by another poster BA/AA have a massive number of flights from LHR, in the face of overwhelming competition MAN really does have to fight its corner.
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What on earth are you going on about Skippy?
Who mentioned "Victory", "connecting over "London", "Little Red " ?
------------------------------------------------------------------
I'll clarify in simple terms for the hard of understanding !
If a food manufacturer brings out a new product they have to have a vehicle to sell it, they could use direct sell via the internet or more likely a retailer like ASDA TESCO.
That retailer therefore has a vested interest in "promoting" and "marketing" the product as they need to make a margin to cover costs and make a profit.
If you walk into ASDA you might see something called "advertising", it can cost money BUT cunningly using the internet and using Facebook, Twitter, Email you can also do this for free !
It's a great way to tell your audience what you are doing and how you can provide them with a service that they "may" want !
They could of course leave it to the manufacturer but hey its that "vested interest" again !
Manchester Airport provide the infastructure to sell their services, they make money on landing fees BUT as has been well documented they make more money from what might be described as peripheral activity which is now at the core of their business plan. Therefore in My World it makes perfect sense to promote what the airlines have to offer as potentially Man Airport will ultimately benefit indirectly from the indirect profits of higher footfall !
If therefore AA/USAir start a flight from a new City in the US, by all means use the local mouthpiece that you have been using for 30 years to tell the locals what's going on, BUT use other "free" marketing tools to extol the virtues of using your product over the opposition !
I'll simplify further.
If a businessperson in North Carolina is wishing to export a product and sees that there is a major tradeshow representing his product on in Manchester or indeed The North Of England, will he book a ticket via Heathrow because he assumes "Englondon" or "LondonLand" has only one airport ?
Will he choose price ?
Will he choose frequency ?
OR indeed due to lack of knowledge maybe he doesn't even know that we even have a direct flight !
At least he is aware that said service exists if he has.......
Read the Charlotte Observer
Watched the local TV affiliate WSOC Business round up
OR Dealt with his local trade association
He may even be a follower of those media outlets and local business chamber on facebook, twitter etc etc
This does of course assume "somebody" issues a press release to a targeted audience in the Charlotte OR North Carolina region to let somebody "over there" know reinforcing same with regular updates.
At least then our Amercan friend (fully armed, so to speak) can decide exactly what he wants to do...
A direct flight to Manchester ?
OR
if he so wishes in a free democratic country a flight to Heathrow and a connection via little Red !
Touche
Who mentioned "Victory", "connecting over "London", "Little Red " ?
------------------------------------------------------------------
I'll clarify in simple terms for the hard of understanding !
If a food manufacturer brings out a new product they have to have a vehicle to sell it, they could use direct sell via the internet or more likely a retailer like ASDA TESCO.
That retailer therefore has a vested interest in "promoting" and "marketing" the product as they need to make a margin to cover costs and make a profit.
If you walk into ASDA you might see something called "advertising", it can cost money BUT cunningly using the internet and using Facebook, Twitter, Email you can also do this for free !
It's a great way to tell your audience what you are doing and how you can provide them with a service that they "may" want !
They could of course leave it to the manufacturer but hey its that "vested interest" again !
Manchester Airport provide the infastructure to sell their services, they make money on landing fees BUT as has been well documented they make more money from what might be described as peripheral activity which is now at the core of their business plan. Therefore in My World it makes perfect sense to promote what the airlines have to offer as potentially Man Airport will ultimately benefit indirectly from the indirect profits of higher footfall !
If therefore AA/USAir start a flight from a new City in the US, by all means use the local mouthpiece that you have been using for 30 years to tell the locals what's going on, BUT use other "free" marketing tools to extol the virtues of using your product over the opposition !
I'll simplify further.
If a businessperson in North Carolina is wishing to export a product and sees that there is a major tradeshow representing his product on in Manchester or indeed The North Of England, will he book a ticket via Heathrow because he assumes "Englondon" or "LondonLand" has only one airport ?
Will he choose price ?
Will he choose frequency ?
OR indeed due to lack of knowledge maybe he doesn't even know that we even have a direct flight !
At least he is aware that said service exists if he has.......
Read the Charlotte Observer
Watched the local TV affiliate WSOC Business round up
OR Dealt with his local trade association
He may even be a follower of those media outlets and local business chamber on facebook, twitter etc etc
This does of course assume "somebody" issues a press release to a targeted audience in the Charlotte OR North Carolina region to let somebody "over there" know reinforcing same with regular updates.
At least then our Amercan friend (fully armed, so to speak) can decide exactly what he wants to do...
A direct flight to Manchester ?
OR
if he so wishes in a free democratic country a flight to Heathrow and a connection via little Red !
Touche
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Marketing an airport is kind of weak. What strikes me is how bad the North is at marketing its tourist and other assets relative to Scotland, Ireland and the South. You would think there ought to be a big market for the people who have done the London-Oxford-Stratford circuit and would like to do more. Then flying conveniently direct from half a dozen US gateways can be part of a bigger story. I suspect everyone in the US has heard of London but beyond that, a lot have only the vaguest idea of the geography, let alone the cultural and scenic assets.
Most American tourists do Europe in a fortnight. Fly to London - Paris - Rome - Venice - Amsterdam - back to US. Not likely to want to see the Stockport hat museum, or the great wall of Piccadilly Gardens. If there is any marketing budget, I suspect it's being targeted east, where most of the inbound VFR tourist & business is likely to be generated. More so, if they - UK GOV-sorted out the China visa nonsense & costs.3
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I have just spent a couple of hours in Piccadilly gardens (doing some commercial photography) I was amazed by the number and diversity of overseas tourists, not quite like the tourist honeypots of London yet but definately there are significant numbers breaking away from the Europe in 2 weeks crowd. I dont know if this is fact but I have been told Manchester has passed Edinburgh in terms of visitor numbers ? Making it number 2 in the UK.
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What strikes me is how bad the North is at marketing its tourist and other assets relative to Scotland, Ireland and the South.
Precisely why the airport and associated agencies up here need to do get their proverbial marketing backside in gear because nobody else will !
Not helped however by the utter @@@ that is @visitbritain !
Here we really need a smiley face icon with a singular erect finger !
Check out the images on page 1 to see where this site promoted by central Government is going, London Cab, Knotting Hill Festival , Bucks House, it may as well be called visitLondon.
Helpful discounts for The London Eye, Oyster Cards but every other "English" region can take the high road.
The page references outside London appear begrudging, there is little balance !
As for the page re getting here from abroad..... yes its Heathrow !
Whilst there are links to Wales and Scotland, AND London which incredibly ALSO has its own site, there is barely anything to suggest worth visiting in The North, this despite the fact that Manchester is indeed number 2 inward destination after London.
Chatsworth less than an hour from MAN is the second most popular stately home in the UK precisely the type of market for US/ Chinese tourist agencies assuming somebody tells them they do not have to use LHR !
Lake District, Peak District, Chatsworth, Chester, York, Golf Coast, N Wales Castles .... are you there !
PS ...I'll tip my hat to Stockport, hardly that bad, AND at least only 15mins from the utterly gorgeous High Peak, Beats Buckingham Palace and those lovely London hotspots, although beneath this flimsy veneer I raise you Tower Hamlets, Newham, Tooting, Hackney, et al, AND only 5 minutes away. !
Precisely why the airport and associated agencies up here need to do get their proverbial marketing backside in gear because nobody else will !
Not helped however by the utter @@@ that is @visitbritain !
Here we really need a smiley face icon with a singular erect finger !
Check out the images on page 1 to see where this site promoted by central Government is going, London Cab, Knotting Hill Festival , Bucks House, it may as well be called visitLondon.
Helpful discounts for The London Eye, Oyster Cards but every other "English" region can take the high road.
The page references outside London appear begrudging, there is little balance !
As for the page re getting here from abroad..... yes its Heathrow !
Whilst there are links to Wales and Scotland, AND London which incredibly ALSO has its own site, there is barely anything to suggest worth visiting in The North, this despite the fact that Manchester is indeed number 2 inward destination after London.
Chatsworth less than an hour from MAN is the second most popular stately home in the UK precisely the type of market for US/ Chinese tourist agencies assuming somebody tells them they do not have to use LHR !
Lake District, Peak District, Chatsworth, Chester, York, Golf Coast, N Wales Castles .... are you there !
PS ...I'll tip my hat to Stockport, hardly that bad, AND at least only 15mins from the utterly gorgeous High Peak, Beats Buckingham Palace and those lovely London hotspots, although beneath this flimsy veneer I raise you Tower Hamlets, Newham, Tooting, Hackney, et al, AND only 5 minutes away. !
Last edited by Bagso; 26th May 2014 at 21:48.