EasyJet - 4
Join Date: Oct 2004
Location: Newcastle
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IS easyJet just not putting all the flights on sale to see how bookings go?
With the low pound /euro/dollar are they being cautious or they shifting capacity to elsewhere so trying to make as much money as possible with the fleet?
With the low pound /euro/dollar are they being cautious or they shifting capacity to elsewhere so trying to make as much money as possible with the fleet?
Does anyone have a clear view on what easyJet are doing for S17? Various forums are full of comments about airports like EDI and GLA losing services through frequency reductions and some smaller routes being closed. It equally doesn't seem to be a big push into Euroland as some intra-Europe routes are also being closed if all of the threads are correct. The only conclusion that can be reached is that easyJet are cutting back fairly widely - is this actually the plan?
New route announcements equals plenty of (almost) free publicity. MOL has proved to be a master of this game in the past. Easyjet should have picked up on at least some of his tricks by now
Join Date: Aug 2016
Location: Oban, Scotland
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The fact that MOL is virtually giving away seats to keep up his load factor suggests that everyone is finding the market very soft. Last month's Easyjet data showed that they were prepared to let their LF drop, by over 3%, rather than go down that road. After all a route is only viable if enough PAX are paying real fares.
The fact that some routes within mainland Europe are being cut suggests that the slowdown is not just in traffic ex UK, caused by the fall in the Ł and the general economic uncertainty.
Interestingly, the affected routes from EDI (CPN, HAM,SXL,NCE, and Prague, as far as I can see) are, with the exception of NCE, not seasonal bucket and spade ones. I would have thought that much of their PAX would be booking at short notice, either on business or on a w/e break. I don't know how they can predict loadings 8 months ahead.
Of course, a significant part of their holiday business is prebooked by tour operators. It may be that they have cut back.
It must also be pointed out that far more holiday PAX are outbound from the UK than inbound. Any decrease in outbound in the present political/economic situation is unlikely to be balanced by any increase in inbound PAX.
The fact that some routes within mainland Europe are being cut suggests that the slowdown is not just in traffic ex UK, caused by the fall in the Ł and the general economic uncertainty.
Interestingly, the affected routes from EDI (CPN, HAM,SXL,NCE, and Prague, as far as I can see) are, with the exception of NCE, not seasonal bucket and spade ones. I would have thought that much of their PAX would be booking at short notice, either on business or on a w/e break. I don't know how they can predict loadings 8 months ahead.
Of course, a significant part of their holiday business is prebooked by tour operators. It may be that they have cut back.
It must also be pointed out that far more holiday PAX are outbound from the UK than inbound. Any decrease in outbound in the present political/economic situation is unlikely to be balanced by any increase in inbound PAX.
Join Date: Jun 2015
Location: Soon to be out of the EU.
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They need to work on easyJet Holidays. It's very half hearted. It could be a successful part of the group like Jet2Holidays are to Dart Group.
I'd have hoped inbound tourism to London and Edinburgh would have partly offset any drop in outgoing pax from the UK. Interesting times. Sweetheart Gatwick is full, the uncertainty of of EU situation following Brexit makes me wonder where they go from here in the near future.
They've gifted regional UK routes to Jet2 in the north & now STN. They can't expand Gatwick, Luton is creaking, Bristol is almost full. Ryanair assault at NCL & new base in BFS, growing bases in EDI & GLA Sharm, Turkey and Tunisia gone. Spain now full competition. Birmingham or EMA could have been an option but Jet2 have it now.
Price always wins. easyJet do have a fairly low cost base. Time to reduce prices, get people onboard, treat them well & ensure customers for life once things pick back up in years to follow.
I'd say investment in the product is needed but nothing happens in the big easy unless it is 'cost neutral' (practically a company slogan) or safety related.
I'd have hoped inbound tourism to London and Edinburgh would have partly offset any drop in outgoing pax from the UK. Interesting times. Sweetheart Gatwick is full, the uncertainty of of EU situation following Brexit makes me wonder where they go from here in the near future.
They've gifted regional UK routes to Jet2 in the north & now STN. They can't expand Gatwick, Luton is creaking, Bristol is almost full. Ryanair assault at NCL & new base in BFS, growing bases in EDI & GLA Sharm, Turkey and Tunisia gone. Spain now full competition. Birmingham or EMA could have been an option but Jet2 have it now.
Price always wins. easyJet do have a fairly low cost base. Time to reduce prices, get people onboard, treat them well & ensure customers for life once things pick back up in years to follow.
I'd say investment in the product is needed but nothing happens in the big easy unless it is 'cost neutral' (practically a company slogan) or safety related.
Join Date: Dec 2009
Location: Belgium
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The fact that MOL is virtually giving away seats to keep up his load factor suggests that everyone is finding the market very soft. Last month's Easyjet data showed that they were prepared to let their LF drop, by over 3%, rather than go down that road. After all a route is only viable if enough PAX are paying real fares.
Both Ryanair and Wizz are managing are managing continued growth in profit, passengers numbers, load factors, and control of costs. Easyjet numbers show a small decrease of numbers/loads, and a slight upward trend in costs (with no immediate positive trend expected).
Easyjet has struggled to to properly establish itself outside of the UK (with the exception of Switzerland and to some degree France) and never managed proper inroads into Central and Eastern Europe. Yields on their med flights now seem to be heavily impacted by the growth of Vueling, Ryanair and Norwegian. And of course Ryanair are now growing at major airports…
The never ending battle of ideality between management and investors cannot be helping.
treat them well & ensure customers for life once things pick back up in years to follow.
A previous regular flyer with the airline, I'm one of many that have sought successful legal resolution to a dispute with them.
The onboard product maybe acceptable, but for me the failure to deal fairly as per their own customer services charter leaves alot to be desired.
Hopefully these shortcomings will be addressed in the future, but somebody has taken their eye off the ball.
Join Date: Sep 2012
Location: Essex
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EasyJet need to wake up and smell the coffee. Even now they still see BA, AF/KL etc. as their main competition when in fact they should be far more worried about the likes of Ryanair, Vueling, Norwegian and even Jet2 to some extent here in the UK.
If EZY were serious about competing with FSCs (that requires high frequencies on core business routes) then closing such routes probably isn't the wisest move, and it certainly wasn't the wisest move to have closed both their bases at MAD and FCO in recent years.
Fact of the matter is, EZY constantly re-allocate their aircraft to where they believe will get the best returns - which usually seems to be somewhere with relatively little competition from other LCCs and/or in airports/markets where EZY is already well established (providing there is the capacity to do so).
By all means, it's a logical strategy however going forward you have other LCCs growing at a much faster rate than EZY and more importantly, in primary airports on EZY's territory. EZY have long benefited by being the only LCC with a significant network in primary airports alongside the FSCs. That is no longer the case and they now seem to react by reducing capacity and running away from their actual competition.
FR since around 2013/14 time have overtaken EZY by a vast extent in the likes of ATH, BRU, CPH, FCO, LIS, SOF not to mention also their foray into BFS, GLA, HAM, MXP, PRG to name a few where in many cases FR are well on course to overtake EZY. Already, FR have overtaken EZY in SXF which has long been one of EZY's largest bases. That's just FR, never mind VY, DY etc.
If EZY were serious about competing with FSCs (that requires high frequencies on core business routes) then closing such routes probably isn't the wisest move, and it certainly wasn't the wisest move to have closed both their bases at MAD and FCO in recent years.
Fact of the matter is, EZY constantly re-allocate their aircraft to where they believe will get the best returns - which usually seems to be somewhere with relatively little competition from other LCCs and/or in airports/markets where EZY is already well established (providing there is the capacity to do so).
By all means, it's a logical strategy however going forward you have other LCCs growing at a much faster rate than EZY and more importantly, in primary airports on EZY's territory. EZY have long benefited by being the only LCC with a significant network in primary airports alongside the FSCs. That is no longer the case and they now seem to react by reducing capacity and running away from their actual competition.
FR since around 2013/14 time have overtaken EZY by a vast extent in the likes of ATH, BRU, CPH, FCO, LIS, SOF not to mention also their foray into BFS, GLA, HAM, MXP, PRG to name a few where in many cases FR are well on course to overtake EZY. Already, FR have overtaken EZY in SXF which has long been one of EZY's largest bases. That's just FR, never mind VY, DY etc.
Join Date: Aug 2004
Location: Hemel Hempstead
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Certainly EZY has been risk adverse compared to the competition. Maybe having a smaller fleet has forced them to be more brutal on routes which don't perform?
EZY needs a differentiation, not just the belief they have the strongest pan-European network as that isn't useful for the majority of passengers - great customer service is...
EZY needs a differentiation, not just the belief they have the strongest pan-European network as that isn't useful for the majority of passengers - great customer service is...
Join Date: Jul 2006
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I am starting to think that EasyJet are starting to lose the plot a bit. As a very regular user from Belfast, I look at the timings on some routes out of Belfast, especially next summer and I wonder what they are thinking. Especially for an airline that claims that they are after the business passenger.
Join Date: Aug 2016
Location: Oban, Scotland
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Reading these posts, it seems clear that there is something wrong with the culture in Easyjet. Some employees seem to have forgotten that the customer pays their wages. Also that one of the best adverts for a company can be a fully-satisfied complainant. Not only will they come back, so will their friends.
Even if their complaint is not fully justified, it is better to keep them happy. After all, if they misunderstood the T&C, that's the company's fault: it's their job to ensure that the customer has understood them.
It's also clear that the continual sniping from Stelios is leading to short-term planning.
Even if their complaint is not fully justified, it is better to keep them happy. After all, if they misunderstood the T&C, that's the company's fault: it's their job to ensure that the customer has understood them.
It's also clear that the continual sniping from Stelios is leading to short-term planning.
Join Date: Jun 2015
Location: Soon to be out of the EU.
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I'm not going to say anything about the culture other than the are extremely safety concious. On the front line that's what we are all concerned about. The product & company direction are all down to the office staff.
Over the years they have achieved a lot & should have been proud of what they did. Unfortunately they've taken so much cheese off of the pizza that it's no longer a pizza operationally & also the product is stale. Try opening a pizza shop selling only bare & stale pizza bases and your wont get far.
The product needs more toppings and maybe even a stuffed crust. Unfortunately it comes back to what I said about cost neutrality. Only when safety is compromised will they splash the cash. Otherwise they'll only invest to save money further down the line.
They also focused only on share price and little else. It was great as a shareholder but now it's all about the future.
They no longer have a significant low cost base and operate in to big airports so prices can only reduce so far. The product is cheap and bare bones. Norwegian do it better. Even Ryanair do it better. The easyJet boarding experience is grim & now only X amount of bags go onboard leading to queues at the gate tagging bags. The baggage system needs a refresh but it would be unfair to single easyJet out.
Over the years they have achieved a lot & should have been proud of what they did. Unfortunately they've taken so much cheese off of the pizza that it's no longer a pizza operationally & also the product is stale. Try opening a pizza shop selling only bare & stale pizza bases and your wont get far.
The product needs more toppings and maybe even a stuffed crust. Unfortunately it comes back to what I said about cost neutrality. Only when safety is compromised will they splash the cash. Otherwise they'll only invest to save money further down the line.
They also focused only on share price and little else. It was great as a shareholder but now it's all about the future.
They no longer have a significant low cost base and operate in to big airports so prices can only reduce so far. The product is cheap and bare bones. Norwegian do it better. Even Ryanair do it better. The easyJet boarding experience is grim & now only X amount of bags go onboard leading to queues at the gate tagging bags. The baggage system needs a refresh but it would be unfair to single easyJet out.
