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EasyJet - 4

Old 31st Jan 2015, 15:40
  #3901 (permalink)  
 
Join Date: Feb 2001
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easyJet and Carolyn McCall have just risen even higher in my view than they already were. Most of the points in the document seem valid as general points and not just looked at from their perspective, and are clearly expressed. Kudos!

I had to laugh inwardly this morning at the pettiness of some people. I was on an easyJet flight and had booked seat 2A as the one I normally have, 1F, was not available when I booked. When boarding was completed it was unoccupied so I asked a member if the crew if I could move, adding that I was an EZY+ card holder. He asked to see my card, correctly so, and confirmed that I could have the seat.

The woman in 2C then asked if she could move to the front row and the FA asked her if she was an EZY+ card holder, at which she kicked up a fuss and said 'if the seat's free it's free for anyone', and why could 'he' (i.e. me!) move and not her. He very pleasantly and clearly explained that they were chargeable seats at which she just become more and more angry ........

The FA handled the situation extremely professionally but had to tell her that if she didn't stop swearing she would be disembarked.
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Old 31st Jan 2015, 17:01
  #3902 (permalink)  
 
Join Date: Apr 2014
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Age: 35
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Very well handled. I don't know why people think they're entitled to a an upgrade. It's no different to a Star Gold member being upgraded to Eco+ or a preferred seat. If you wanted an upgrade to the premium cabin on a legacy carrier you'd ask kindly!
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Old 31st Jan 2015, 17:40
  #3903 (permalink)  
 
Join Date: Dec 2012
Location: Gatwick
Posts: 452
Personally i'm still at a loss to understand why it has to LHR or LGW, surely if both can fund their respective runway plans then why not?

If LHR gets the green light i hope its for two additional runways, it will be 2025 before anything is flying from them.

It will still be a long haul airport with few UK feeder services

I guess much will depend on the general election in May, if the SNP have labour by the tail, then it might be PIK
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Old 1st Feb 2015, 20:59
  #3904 (permalink)  
 
Join Date: Dec 2011
Location: Middlesex (under the flightpath)
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Well I'm just pleased that Carolyn McCall has made a professional statement about the future of UK aviation, and it does come over like that rather than the sort of narrow partisan view that the likes of O'Leary would make. Yes, it is in the overall interests of UK aviation to increase the capacity at Heathrow. Build a second runway at Gatwick and you will STILL have everyone holding at Lambourne for 30 minutes most days, while the doubled capacity at Gatwick, which Easy as the No 1 user will have to pay for, goes unused.
Obvious isn't it! Amazingly, there are still many who can't get their heads round this basic fact of life. Ho hum.



It's also in Easy's interest as well. A 50% increase in Heathrow capacity and both BA and Virgin will be gone from Gatwick overnight, just like the US carriers all walked out on the place the moment the Bermuda 2 restrictions were lifted.
As it turns out, U2 could be in a very strong position with LHR expansion:
(1) it gets the opportunity to create a sizable operation at LHR;
(2) plenty of available slots give it the opportunity to expand at LGW as the "waiting room" (for LHR) empties, and other migrations to LHR to take place.



To be frank, I'm getting fed up with Gatwick's ludicrous and partisan advertising. Recently they have taken to posters along the M4 to Heathrow saying that traffic along there would get worse if Heathrow's extra runway goes ahead.
Me too. Also not impressed to get one of the "Gatwick obviously" leaflets through my door (in Middlesex!).

Desperation on the part of Gatwick airport Ltd.?


Just how long do they think it would take to get out down the unmodernised A23 through Brixton and Croydon if Gatwick doubles its runways ? Not everyone wants to fag over to Victoria and run the gauntlet of the most unreliable rail service in London out through East Croydon etc.
Indeed.


Personally i'm still at a loss to understand why it has to LHR or LGW, surely if both can fund their respective runway plans then why not?
Exactly!

If LHR gets the green light i hope its for two additional runways, it will be 2025 before anything is flying from them.
Two more rwys will be needed, possibly before 2040. Some long term thinking is needed (for example, build two M25 tunnels at the same time - one lot of disruption instead of two), but unfortunately, the flock of pigs is flying again.




It will still be a long haul airport with few UK feeder services
Possibly, but not necessarily: long haul flights need feeder flights. UK feeder services to/from LHR could be the saviour of many struggling smaller airports.


I guess much will depend on the general election in May, if the SNP have labour by the tail, then it might be PIK
Ha ha. Would be a mistake for Labour not to make it clear that it will not get into bed with the SNP.

It will be presented as party that nearly bankrupted the UK linking up with the party that nearly broke up the UK. Whether true or not, it would be toxic for Labour. "Vote UKIP get Miliband" is lame in comparison.

Maybe not good for the SNP either now that Labour has thrown it away in Scotland: "Vote SNP get Miliband".

How would a Lab/SNP deal affect a decision on airport expansion?
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Old 2nd Feb 2015, 16:30
  #3905 (permalink)  
 
Join Date: Apr 2003
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New scheme - final version?

Skyliner - aviation news & more
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Old 2nd Feb 2015, 20:23
  #3906 (permalink)  
 
Join Date: Jul 2006
Location: Oh Cavey
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Yes G-EZDE is our first aircraft in the new scheme... New deliveries will still be in the old scheme for the next few months...
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Old 2nd Feb 2015, 23:45
  #3907 (permalink)  
 
Join Date: May 2013
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I'm still holding on to the hope that this is a temporary livery and won't be rolled out fully across the fleet. If it aint broke don't fix it!
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Old 3rd Feb 2015, 00:24
  #3908 (permalink)  
 
Join Date: Jul 2006
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Sorry to dissapoint EK77WNCL but this is the new livery... Part of the conditions of using the easyJet name is that it must be white on orange. That's why it has changed. The old scheme was with easyjet written as Orange on white and is a requirement by easygroup who own the rights to the name easyJet.
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Old 3rd Feb 2015, 23:38
  #3909 (permalink)  
 
Join Date: Jul 2013
Location: Belfast
Posts: 117
The easyjet brand...

Is becoming a millstone round the airlines neck...time to ditch stelios and his easygroup and rename and rebrand the whole airline
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Old 3rd Feb 2015, 23:50
  #3910 (permalink)  
 
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Rebrands of well known consumer companies are *very* expensive and time consuming. A company known globally which is reasonably well regarded will incur high costs in recapturing the brand recognition and perception of the company by people.

Yes there is grief from Easygroup, but is it sufficient to really go for the complete rename option ? Perhaps the game for Easygroup is to extract as much cash as possible over a long term timescale without being seen as sufficiently awkward to push Easyjet management too far.
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Old 4th Feb 2015, 01:41
  #3911 (permalink)  
 
Join Date: May 2013
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All seems silly to me, hopefully the livery will grow on me but... I very much look forward to the next new livery!

They should have just swapped to the inverted livery.
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Old 4th Feb 2015, 05:09
  #3912 (permalink)  
 
Join Date: Sep 2010
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The problem is, is that the easyJet brand is formidable in strength. It is probably the most valuable asset of the business. When people refer to a shade of orange as 'easyJet orange' in everyday life then the brand really has very much ingrained itself in popular culture and the conscience of millions of potential customers. Why would you want to change that brand to the extent that no one recognises you in the market place. To drop the easyJet brand would be disastrous in my opinion. Love it or hate it, it's a powerful brand and you don't just throw that away.
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Old 4th Feb 2015, 18:16
  #3913 (permalink)  
 
Join Date: Jun 2006
Location: Yorks
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New Livery

Looks like a painting competition winner from 'Blue Peter'
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Old 4th Feb 2015, 18:53
  #3914 (permalink)  
 
Join Date: Apr 2010
Location: London
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Bring back 'go'. Now that was a good brand and good branding

https://www.youtube.com/watch?v=jqyUd-gY9l4
SealinkBF is offline  
Old 4th Feb 2015, 19:54
  #3915 (permalink)  
 
Join Date: May 2011
Location: LTN
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They should have just gone with the same livery that fully Orange A320 has. Would covering the rest of the aircraft be that much more expensive? Genuine enquiry.
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Old 4th Feb 2015, 20:06
  #3916 (permalink)  
 
Join Date: Dec 2013
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I wouldn't have thought so because the white is painted on too. Going all orange would simply be an alternative choice to white. Please correct if I'm wrong.
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Old 4th Feb 2015, 22:13
  #3917 (permalink)  
 
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I think the white is the basic one supplied by Airbus. Any paint on top is extra
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Old 12th Feb 2015, 08:53
  #3918 (permalink)  
 
Join Date: Sep 2012
Location: Essex
Posts: 1,235
This article from anna.aero backs up quite nicely some of the points I have previously make about EZY's "growth"...


Ryanair, easyJet, Vueling, and Wizz Air?s growth airports


London Luton is EZY's fastest growing airport this year, seeing an extra 46 departures per week in August 2015 compared to August 2014. Equates to an extra 6 or 7 per day. Sounds good!?


Biggest declining airport is... London Stansted. Also worth noting they're pulling an aircraft out of Southend as well. Between them they lose somewhere in the region of around 40 to 50 flights a week.


So that impressive growth at Luton, in real terms, actually equates to about 0.


Look at Ryanair by comparison.
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Old 12th Feb 2015, 09:33
  #3919 (permalink)  
 
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Look at Ryanair by comparison.
No one wants to read "my airlines better than yours". Really.
Take a step back, both firms have had peaks and troughs of growth which stabilise into mature routes or retract as assets are redeployed round the entire continental network. easyJet are enormous at Gatters, it's a different focus in the London market. LTN, STN and SEN are peripheral by comparison whereas FR is pretty much all at STN having given up most of LGW.

In terms of the brand, the current livery is out of step with the warmer family and business friendly nuanced customer facing brand image consistent across print and digital, the clash is at the airport. The revised livery doesn't quite close the gap IMHO.
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Old 12th Feb 2015, 20:31
  #3920 (permalink)  
 
Join Date: Sep 2012
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It's nothing to do with FR being better than EZY. Just making a valid point.

Redeployment of aircraft I agree isn't uncommon and makes perfect sense in some cases but there should be a mix of that with some actual growth. It has been a common theme in the UK for EZY over recent years. Rarely, other than at LGW, has EZY actually delivered any growth at all.

FR have been able to and continue to grow very strongly at STN without it having an impact on their LTN and LGW operations. In fact, FR will increase at both these airports too this year.

A similar thing has happened in the North-west of England between LPL and MAN and also in Scotland regarding GLA and EDI. EZY have grown in recent years at MAN and EDI but most of that is only offsetting cuts in LPL and GLA.

FR by comparison have cut back in LPL and PIK but the growth bought to MAN, GLA and EDI over the same period has more than compensated for those cuts and quite significantly. That too shows your redeployment of aircraft but there's growth bought with it as well which is equally as important.

That's the only point I'm trying to make, not a fight between one airline being better than the other.
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