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EasyJet - 4

Old 11th May 2012, 11:48
  #2541 (permalink)  
 
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I think there is more than enough demand for both EZY bases to profitably survive co-exist and grow. What of course could happen (and if these talks come off will more than likely happen) is that LPL focuses (but not exclusively) more on leisure 'holiday' routes and MAN (again not exclusively) on the more 'business' style routes eg MAN-BSL has just been launched. This has happened to an extent with FR at EMA and BHX, with EMA having more 'exotic' (if thats the right word?) leisure routes than BHX (probably due cheaper landing fee deals in place there)
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Old 11th May 2012, 11:55
  #2542 (permalink)  
 
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I believe the newspaper has got the wrong end of the stick with this report. All easyJet holiday flights operate using existing seats on the scheduled flights.
The only charter flights that exist are those to Lapland- Santa charters at winter and a route between BFS and Verona that has operated between mid jan and end of feb. These exceptions are due to a couple of travel agents/tour operators chartering the whole aircraft and only operate in quiet months.

I could be wrong but doubt that LPL airport are about to start their own travel agency selling seats on new easyJet charter only flights on to destinations that are already served on easyJet and scheduled flights from Liverpool.

It's much more likely that it is some sort of advertising or marketing campaign for passengers to use easyJet holidays for their holidays by travelling on the existing flights
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Old 12th May 2012, 00:18
  #2543 (permalink)  
 
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Hygfgfgd nghjg

Last edited by easyflyer83; 11th Oct 2012 at 21:02.
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Old 12th May 2012, 08:36
  #2544 (permalink)  
 
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Book accommodation and car hire at the same time as an easyjet flight and there you have it - an easy holiday.

Forming a holiday company does not make sense to me, it's not the easyjet business model and very little if anything to be gained from doing so.
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Old 12th May 2012, 08:43
  #2545 (permalink)  
 
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Book accommodation and car hire at the same time as an easyjet flight and there you have it - an easy holiday.

Forming a holiday company does not make sense to me, it's not the easyjet business model and very little if anything to be gained from doing so.
The holiday arm is/was run by another company for easyJet.

The reason why they went into an agreement to form easyJet Holidays was that they were getting battered by Jet2 Holidays and decided that they could not ignore that market.
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Old 12th May 2012, 09:33
  #2546 (permalink)  
 
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It wasn't anything to with Jet2. Besides the principal is completely different to what Jet2 are doing these days. It's dynamic packaging pure and simple. It is simply a way of making revenue by making it easier to book flights and accommodation in one transaction... Making it seamless if you like.

This type of relationship with 3rd party businesses is what the brand licensing case with Stelios was all about. Jet2 holidays has become more like TCX and TOM these days than Easyjet Holidays.
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Old 12th May 2012, 09:33
  #2547 (permalink)  
 
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The reason why they went into an agreement to form easyJet Holidays was that they were getting battered by Jet2 Holidays and decided that they could not ignore that market.
Cannot see that as neither Jet2 or Jet2 Holidays offer anything from Liverpool.

Last edited by TSR2; 12th May 2012 at 09:35.
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Old 12th May 2012, 09:37
  #2548 (permalink)  
 
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Cannot see that as neither Jet2 or Jet2 Holidays offer anything from Liverpool.
easyJet Holidays is UK network wide.
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Old 12th May 2012, 09:38
  #2549 (permalink)  
 
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It wasn't anything to with Jet2.
I have been to more than one meeting by your senior sales people and they say different.
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Old 12th May 2012, 09:55
  #2550 (permalink)  
 
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How can Jet2 batter easyjet in an area they effectively didn't compete in? It was certainly an unexploited revenue stream (so you could argue they were losing money that way) but it certainly wasn't adversely effecting the airline. Remember that when EZY holidays was launched the airline was, as it is today, growing load factors, revenue and yield.

Like I said, Jet2 holidays is becoming more and more competitive to the big two IT operators than it is to Easyjet to the extent where jet2 Holidays is a different model.
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Old 12th May 2012, 09:59
  #2551 (permalink)  
 
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It wasn't anything to with Jet2.
Because Jet2 were filling their aircraft with 'packaged' holidays.
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Old 12th May 2012, 10:16
  #2552 (permalink)  
 
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It's merely an ancillary revenue exercise. Yes it may be to do with Jet2/Holidays. It's killing two birds with one plane - packages and flight only pax. So Easyjet outed the idea to Low Cost Travel Group who operate Easyjet Holidays for easyJet. Simples.
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Old 12th May 2012, 10:19
  #2553 (permalink)  
 
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It's very difficult to argue that easyJet should not have set up a package holidays brand whether Jet2 were doing it or not.
Large transport companies have been using this device to sell more bums on seats for years. Want a holiday to the USA ? Any of the large airlines can book you into hotels and sell you car hire - as long as you buy flights with them. Similiar thing with ferry companies or even coach companies. It moves the customer from a neutral travel agent who gets either commission or fees and is relatively agnostic between airlines to an in house own brand travel agent that sells flights on only one airline. If some punters are too lazy or lack confidence or knowledge to do their research into what's available from other suppliers why shouldn't easy take advantage ?
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Old 12th May 2012, 10:48
  #2554 (permalink)  
 
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Because Jet2 were filling their aircraft with 'packaged' holidays

Now I'm not saying for one minute that Easy have made the wrong move launching the holiday brand but people are putting too much emphasis on it IMO. As others have said, it is first and foremost an extra ancilliary revenue stream from a 3rd party as opposed to taking market share from Jet 2 or anyone else for that matter.

Last edited by easyflyer83; 11th Oct 2012 at 20:58.
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Old 12th May 2012, 12:20
  #2555 (permalink)  
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Because Jet2 were filling their aircraft with 'packaged' holidays
And Easyjet were filling their aircraft and increasing yields at the same time. Theres a reason why the I.T market has been left with just 2 major competitors + Jet 2. Margins are tight and the market very competitive.

Now I'm not saying for one minute that Easy have made the wrong move launching the holiday brand but people are putting too much emphasis on it IMO. As others have said, it is first and foremost an extra ancilliary revenue stream from a 3rd party as opposed to taking market share from Jet 2 or anyone else for that matter.
This is about to change as you will see. That's why they are in talks

Last edited by rapidman47; 12th May 2012 at 12:45.
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Old 12th May 2012, 12:38
  #2556 (permalink)  
 
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This makes perfect sense to differentiate themselves from their toughest competitor Ryanair, and Liverpool is one of the points where they both have huge interests. Any way to drive extra demand for their flights in a sense is reducing their risk from being solely reliant on passenger ticket sales for flights.

Jet2 are excellent at diversifying and this has been the secret to their success, take Belfast as an example, they have frieight work, and then a range of seasonal routes that collect good fares to destinations that the competition have no interest in, and there is unlikely to be a dog fight for these markets e.g. Dubrovnik, Pisa, Jersey, Blackpool, Toulouse. The holiday offering is another way to diversify their offering and takes their reliance away from competing head on with the like of Easyjet and Ryanair on a like for like basis.

In Belfast Jet2 got off Faro, Barcelona and Malaga routes when competition intensified between easyJet and AerLingus. Now Jet2 is back on Faro and now fly to Alicante which at this point in time has 4 carriers on the route from Belfast (bmibaby will only be unitl June)...

Easyjet have a holiday proposition, but it certainly to my mind doesnt seem to be shouted about the way Jet2's is. Good luck to Easyjet with this one, they are a company of scale and when they get after this they will make a success of it.

EI-BUD
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Old 12th May 2012, 12:46
  #2557 (permalink)  
 
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Rapidman, if it happens then I will happily conceed that I was wrong but I can't see it mate.

You use the head banging emoticon which is exactly how I feel because as I keep saying over and over again, the structure of Easyjet Holidays is completely different to Jet2 holidays so it would require a complete change of direction. That could happen in theory of course but I doubt it and especially not just for LPL.

Easyjet are an airline, they do what they do well and generally they have a great brand. In my opinion the jet 2 airline brand had become blurred to the extent now where I regard them more of a IT company rather than anything else. It seems to work for then but I just don't see Easyjet going full hog and becoming a tour operator.

As it stands and strictly speaking, easyjet holidays is not a tour operator.

Last edited by easyflyer83; 12th May 2012 at 12:46.
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Old 12th May 2012, 13:29
  #2558 (permalink)  
 
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Its Berlin-Brandenburg Titles:
http://i1009.photobucket.com/albums/...-G-EZEZ-DX.jpg
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Old 12th May 2012, 13:35
  #2559 (permalink)  
 
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And Easyjet were filling their aircraft and increasing yields at the same time. Theres a reason why the I.T market has been left with just 2 major competitors + Jet 2. Margins are tight and the market very competitive.

Now I'm not saying for one minute that Easy have made the wrong move launching the holiday brand but people are putting too much emphasis on it IMO. As others have said, it is first and foremost an extra ancilliary revenue stream from a 3rd party as opposed to taking market share from Jet 2 or anyone else for that matter.
As I have said its easyJet reply to the march Jet2 stole on them for a few years now, ask your most senior sales people and they will conform it.
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Old 12th May 2012, 14:03
  #2560 (permalink)  
 
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But it's not going to lead to a charter esque operation that some on the forum are getting exciting about because that isn't what easyjet holidays are about. Simple.

And whilst nothing surprises me about easyjet, internally atleast, such a refocus should have taken place during the I.T sales peak which as you will probably know, is immediately after the Christmas holiday. That is when Thomson and Thomas cook really began their promotion like they do every year. Any refocus by easyjet now is Mis-timed in my opinion.
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