EAST MIDLANDS - 6
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Well that's unexpected given the high popularity of all of Monarch's EMA routes. All of them have a fairly high load factor every day of the year so I'm surprised to hear that they are pulling out completely as it wasn't that long ago that we were hearing rumours about MON expanding it's EMA schedule.
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But the question is *what* other airline?
FR, LS, BE, BM, TOM, TCX all have their own individual places in the market. Only really LS, TOM or TCX overlap into the MON marketshare but all already have their own plans. When WW closed any of them could have chosen to taken up the slack in routes but, apart from LS picking up a couple of routes, they didn't - they focussed on sticking to their existing plans and MON came in to do the Holiday Traffic, with BE picking up the business side, and MON did it well.
If MAG/EMA wants to recover the loss of routes and seat capacity when MON leave then it's almost certain to need to attract a new airline into the void. But who is going to want to do it? Might this be a good opportunity to bring in some of the 'big hitters' of the ilk of Virgin Red (Who already trade well with MAG), KLM Cityhopper (Who already codeshare on EMA flights) or Maybe even Air Asia (seeing as they sponsor Leicester City FC and would have better access to the massive asian community in the East Midlands)? Especially with the recently reported mid-term plans to move EMA into some of the longhaul Asian and US markets who have demand, but no supply, in the EMA catchment area.
FR, LS, BE, BM, TOM, TCX all have their own individual places in the market. Only really LS, TOM or TCX overlap into the MON marketshare but all already have their own plans. When WW closed any of them could have chosen to taken up the slack in routes but, apart from LS picking up a couple of routes, they didn't - they focussed on sticking to their existing plans and MON came in to do the Holiday Traffic, with BE picking up the business side, and MON did it well.
If MAG/EMA wants to recover the loss of routes and seat capacity when MON leave then it's almost certain to need to attract a new airline into the void. But who is going to want to do it? Might this be a good opportunity to bring in some of the 'big hitters' of the ilk of Virgin Red (Who already trade well with MAG), KLM Cityhopper (Who already codeshare on EMA flights) or Maybe even Air Asia (seeing as they sponsor Leicester City FC and would have better access to the massive asian community in the East Midlands)? Especially with the recently reported mid-term plans to move EMA into some of the longhaul Asian and US markets who have demand, but no supply, in the EMA catchment area.
Last edited by Burnie5204; 14th Aug 2014 at 16:34.
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You may say it, but there is no chance whatsoever of that happening, as is the case with those airlines listed by Burnie5204.
EMA's management have screwed-up badly over the years by not providing the facilities to cater for the business sector, leaving them over reliant on the volatile leisure market.
EMA's management have screwed-up badly over the years by not providing the facilities to cater for the business sector, leaving them over reliant on the volatile leisure market.
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It's a shame because a few years ago I'd agree but I don't miss them one bit nowadays. In my view they have increasing demonstrated their lack of vision when it comes to routes and scheduling decisions, as was the case the entire time they were at EMA. That company makes quite clear they have more commitment to certain airports than others, letting smaller bases suffer at the expense of larger ones. Like they did in the past, they won't give EMA the commitment it deserves.
I know there will be some who won't agree as they are already the dominant airline, but I think FR would be the best. I think EMA's biggest problem isn't the amount of airlines but the range of routes it serves. As Balair says it's become far too dominated by the leisure market. If it were LS it would probably be more ALC, PMI, TFS... same old boring stuff.
FR I think would have more prospect of flying a better mix of routes (as they currently do) with cities as well as the bucket and spade market. Possible gaps I see for FR are places like Bologna, Lisbon, Oslo, Vilnius or bringing back Bratislava or Marrakech for example.
I know there will be some who won't agree as they are already the dominant airline, but I think FR would be the best. I think EMA's biggest problem isn't the amount of airlines but the range of routes it serves. As Balair says it's become far too dominated by the leisure market. If it were LS it would probably be more ALC, PMI, TFS... same old boring stuff.
FR I think would have more prospect of flying a better mix of routes (as they currently do) with cities as well as the bucket and spade market. Possible gaps I see for FR are places like Bologna, Lisbon, Oslo, Vilnius or bringing back Bratislava or Marrakech for example.
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Is it time for Norwegian to begin the march northwards.
Either that or MAG offer EZY a carrot to base a couple back @ EMA
Strange decision from Monarch but as we dont know the full facts its just speculation.
Either that or MAG offer EZY a carrot to base a couple back @ EMA
Strange decision from Monarch but as we dont know the full facts its just speculation.
Hopefully another airline will see it like that and utilise it to their benefit
The reason that they aren't making money is that there's been for a while over capacity on the same old. same old routes that the world and his dog are serving and the market is saturated.
FR, LS and the principal tour operators will be more than happy to see reduced seat availability, and thus higher yields on these bucket and spade roues, which in the end will be better for them, and better for the airport.
Monarch entered the EMA market almost as a kneejerk reaction to Baby closing down, and probably didn't bagain for Jet 2 to up their presence quite as promptly as they did, and it is Monarch that have "blinked first" and departed the fray.
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But assuming ZB had good load factors as was often said, then surely there isn't over capacity. Could be a case of high LF's but low yields, but doesn't mean another airline couldn't make it work out for them.
But assuming ZB had good load factors as was often said, then surely there isn't over capacity. Could be a case of high LF's but low yields, but doesn't mean another airline couldn't make it work out for them.
Given the "catchment areas" (and on another thread this whole question has been discussed) it is surprising that EMA has more available seats, and carries more PAX to some of the major Med. destinations than BHX. The problem is that if you lay all these seats on, then it's better they are sold than not, as any revenue is always better than none. If "the price is right", many passengers will "come on down" to the airport where the best prices are available.
Now that Monarch has blinked (or woken up and smelt the coffee) I therefore believe the seat availability will go down, and the revenue up, which will be of considerable benefit of both FR and LS in particular.
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Another consideration is that they may have simply cannibalised their existing customer base in the midlands. With Monarch an established presence in BHX and LTN you do wonder how much of the passenger base attracted to EMA we're existing Monarch customers. It may not be that EMA has performed poorly per se, it just may have diluted the performance elsewhere. If so, retrenchment back to the bigger bases is a sensible strategy.
LBA may be different in the sense that Monarch were more of an unknown quantity in Yorkshire.
LBA may be different in the sense that Monarch were more of an unknown quantity in Yorkshire.
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Blimey didn't take FR long to make an announcement > Malta flights added 16:42: East Midlands Today ..... Ryanair is launching a new route from East Midlands Airport to Malta.
It will fly twice weekly from April 2015.
Apologies if posted before but this was on East Midlands news this afternoon.
It will fly twice weekly from April 2015.
Apologies if posted before but this was on East Midlands news this afternoon.
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Malta
Will it end up as a friendly swap with Ryanair transferring BHX -Malta to East Midlands and Monarch starting BHX?
I suppose we will find out soon enough when Ryanair release their 2015 summer schedule.
It would not be the first time routes have switched although Ryanair do operate certain routes from both bases.
Pete
I suppose we will find out soon enough when Ryanair release their 2015 summer schedule.
It would not be the first time routes have switched although Ryanair do operate certain routes from both bases.
Pete
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Ryanair Summer 2015
Ryanair is to step forward and fill the gap left by Monarch with the new Malta routes and extra flights to:
Alicante
Faro
Lanzarote
Malaga
Palma de Mallorca
Tenerife
All of which are said to go on sale next week.
Interestingly it is reported they will have 36 routes in Summer 2015 (compared to 38 this summer), which I make including the new Malta route means three routes are being axed. I expect Cork to be one of them.
Source: Ryanair steps in to fill Monarch routes at East Midlands Airport | Derby Telegraph
Alicante
Faro
Lanzarote
Malaga
Palma de Mallorca
Tenerife
All of which are said to go on sale next week.
Interestingly it is reported they will have 36 routes in Summer 2015 (compared to 38 this summer), which I make including the new Malta route means three routes are being axed. I expect Cork to be one of them.
Source: Ryanair steps in to fill Monarch routes at East Midlands Airport | Derby Telegraph
Interestingly it is reported they will have 36 routes in Summer 2015 (compared to 38 this summer), which I make including the new Malta route means three routes are being axed. I expect Cork to be one of them.
I'm always very sceptical about Ryanair claims of "new" services and "extra flights" as there is occasionally some PR license used - e.g. the extra flight to Alicante might be just in July and August.
The devil is very much in the detail - and what is published today, may not be the reality in 12 months time.
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I tend to agree but at least they have shown some sort of commitment to East Midlands. In fairness it has always seemed one of their better UK bases in terms of new routes and expansions. It's good to see signs that is still the case as I worried their new focus on primary airports and business pax could lure them away from East Midlands.
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I know that but what I mean is that despite Ryanair's more general focus towards business and primary airports, they still seem to be expanding at East Midlands (a smaller, regional mainly leisure based airport).
For instance we have seen evidence of them moving flights from LPL to MAN and now from PIK to GLA. I was a bit concerned the new strategy might lure some traffic away from EMA to BHX for example but the extra flights is a kind of reassurance.
For instance we have seen evidence of them moving flights from LPL to MAN and now from PIK to GLA. I was a bit concerned the new strategy might lure some traffic away from EMA to BHX for example but the extra flights is a kind of reassurance.