BRISTOL - 4
Join Date: Apr 2008
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[QUOTE=HarrytheDog;9871927]Just astonished that BA or BRS have not announced it officially, surely they would sell more seats with a bit of marketing, there has been a lot of speculation whether they would return for 18 and when I flew last week with them the crew said they didn't know. Anyway positive news[/QUOTE
The airport promotion of news seems to be non existent these days with many news worthy topics often failing to be mentioned by the airport at all or announced days after being released
The airport promotion of news seems to be non existent these days with many news worthy topics often failing to be mentioned by the airport at all or announced days after being released
Join Date: Apr 2012
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I must admit that BRS's marketing/social media department are worlds behind some other UK airports. Not exactly a difficult thing to invest in, one of the existing marketing staff should be actively manning the FB/Twitter pages and feeds, constantly putting news out there where it's due.
Brunel to Concorde
Join Date: Mar 2003
Location: Virtute et Industria, et Sumorsaete Ealle
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We've discussed in another forum the poor performance of the airport's publicity machine in the past year or two, Marko, as you will no doubt recall with the consensus amongst members there that they were in agreement. A few years ago BRS was very good at publicity. When Grayling, the Transport Secretary, visited BRS a few months ago he told the CEO he had no idea how busy the airport was.
I suppose the airport will point to the fact that they quietly get on with things and, poor publicity machine or not, they will be looking at around 8.3 mppa at the end of 2017, up from 6.3 mppa at the end of 2014.
The place makes handsome profits for its owner, even though some don't like the idea that the beneficiary is an overseas pension fund. That said, the owner and previous partners have invested £160 million since 2010 and a similar amount in the decade before that. They might say they put their money where their mouth is rather than bellowing empty air.
Perhaps in its search for a new CEO the airport should be looking for a Les Wilson figure. Les never stopped telling people about his airport, whether they wanted to know or not. Les Wilson-types might be in short supply these days - he was a born showman - and anyway today's corporate approach would probably eschew his like.
I suppose the airport will point to the fact that they quietly get on with things and, poor publicity machine or not, they will be looking at around 8.3 mppa at the end of 2017, up from 6.3 mppa at the end of 2014.
The place makes handsome profits for its owner, even though some don't like the idea that the beneficiary is an overseas pension fund. That said, the owner and previous partners have invested £160 million since 2010 and a similar amount in the decade before that. They might say they put their money where their mouth is rather than bellowing empty air.
Perhaps in its search for a new CEO the airport should be looking for a Les Wilson figure. Les never stopped telling people about his airport, whether they wanted to know or not. Les Wilson-types might be in short supply these days - he was a born showman - and anyway today's corporate approach would probably eschew his like.
Join Date: Apr 2008
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I totally agree MV as we have discussed many times before. It just doesn't cost anything to put a few new stories on the website. Don't forget that a vast majority of the public would have no knowledge of what is available from their local airport . I guess what I'm saying is that brs has been incredibly successful but it just needs to shout it out from the rooftops how successful it has been
