Easyjet - 3
Join Date: Oct 2005
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So where does the Ryanair announcement regarding Brum leave easy and Baby in the Midlands?
Very uncomfortable I would think.
My money would be on a BMI group re structure and easy / Baby getting together.
Have easy been trumped in the Midlands yet again?
Binder
Very uncomfortable I would think.
My money would be on a BMI group re structure and easy / Baby getting together.
Have easy been trumped in the Midlands yet again?
Binder
Join Date: Jul 2006
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Maybe, but Dublin Airport handles not far off 20 Million Pax. thats massive and with EI and FR probably the only large based airlines carrying the majority, I would say that EZY could muscle in and be quite successful if they based a number of aircraft. Is there a fear of airlines setting up at Dublin?
Join Date: Nov 2006
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All systems go.............
Soz if posting this link is not allowed
Looks like it's all systems go for EZY & GB
http://www.uk-airport-news.info/gatw...ews-190108.htm
Looks like it's all systems go for EZY & GB
http://www.uk-airport-news.info/gatw...ews-190108.htm
Join Date: Mar 2007
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I can't see EZY growing too much from BHX. FR seem pretty determined (with 10 aircraft!
) to make BHX their own.
To be honest, I would rather be in EZY's position as they look to dominate the North West market rather than the midlands - much bigger market.
I feel sorry for BE who are going to start feeling the pain when FR and EZY start to turn the key on two of BE's biggest bases (MAN&BHX).
If EZY&FR were to start competeing on BE European routes, could we see a BE retreat? The one thing we can guarantee is that BE have a VERY strong domestic market with the perfect sized aircraft. I don't think the two bog boys are going to be able to damage that too much.
VERY VERY interesting times ahead!
) to make BHX their own.To be honest, I would rather be in EZY's position as they look to dominate the North West market rather than the midlands - much bigger market.
I feel sorry for BE who are going to start feeling the pain when FR and EZY start to turn the key on two of BE's biggest bases (MAN&BHX).
If EZY&FR were to start competeing on BE European routes, could we see a BE retreat? The one thing we can guarantee is that BE have a VERY strong domestic market with the perfect sized aircraft. I don't think the two bog boys are going to be able to damage that too much.
VERY VERY interesting times ahead!
Join Date: Nov 2003
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Be interesting to see how FR will manage to fly all these routes they are currently announcing and selling? Right now, at the slightly slower time of the year, they seem to have a/c parked up alledgedly due to lack of crew.
Join Date: Jan 2008
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Does easyJet really consider Ryanair as it's number one current competitor?
Does easyJet know sufficiently well Ryanair to purpose an efficient counter-attack?
This is two questions that I am asking myself.
During past years, easyJet usually said that they have a different business model than Ryanair, that easyJet biggest competitor was more BA than Ryanair etc. But currently, it is clear that the biggest target of Ryanair is not fly be or BMI Baby, even when they launch a base at BHX; their main target is obviously easyJet.
Today Ryanair has around 190 routes to/from the UK compare to 120 for EZY... Among the last bases opened by Ryanair were Bristol, Belfast, Bournemouth and Birmingham, all on the easyJet initial “protected” UK market!
And apparently the deal is closed with EDI as well!
I LOVE easyJet, but I think they are currently too shy against Ryanair. For 2 years I am waiting their counter attack against FR, but nothing happened. Even worst, the solution they adopted (attract more business travellers through GDS, lounges etc) is probably good on a financial basis on the short term. But the problem is it diluted its image of low fare airline. More and more people say that easyJet is no more a low fare airline. That’s why I think their current strategy is dangerous on a long term basis, because its strong brand which has been an historic asset, is becoming less and less attractive for leisure travellers.
That's why I ask myself if they are not a bit too arrogant vs. Ryanair, and that they should not consider more seriously and very quickly the risk coming from the Irish carrier?
That’s also why I asked if they know Ryanair enough to counter-attack with a good strategy.
I totally agree with one of the previous post. EZY MUST attack Ryanair on its DUB market. DUB is Ryanair cash cow. It allows them to compete easyJet with very low low fare on routes where they are in direct competition such as Belfast London, to/from Basel, to/from LPL or BRI etc
The problem would be not to launch route in direct competition with Aer Lingus (such as CDG or BCN) because EI is not in a very good shape, and if they bankrupt, the situation would be even worst that before for easyJet. EZY should rather study the yield of Ryanair DUB routes (or asked them politely
) in order to compete FR on their DUB best routes (I assume the UK and eastern cities).
I would be happy to have your point of view, am i too negative about EZY situation? Does Ryanair is not currently wining the war against easyJet (10 thousands more passenger on 2007!)? and does easyJet take enough into consideration the risk represented by Ryanair?
Does easyJet know sufficiently well Ryanair to purpose an efficient counter-attack?
This is two questions that I am asking myself.
During past years, easyJet usually said that they have a different business model than Ryanair, that easyJet biggest competitor was more BA than Ryanair etc. But currently, it is clear that the biggest target of Ryanair is not fly be or BMI Baby, even when they launch a base at BHX; their main target is obviously easyJet.
Today Ryanair has around 190 routes to/from the UK compare to 120 for EZY... Among the last bases opened by Ryanair were Bristol, Belfast, Bournemouth and Birmingham, all on the easyJet initial “protected” UK market!
And apparently the deal is closed with EDI as well!
I LOVE easyJet, but I think they are currently too shy against Ryanair. For 2 years I am waiting their counter attack against FR, but nothing happened. Even worst, the solution they adopted (attract more business travellers through GDS, lounges etc) is probably good on a financial basis on the short term. But the problem is it diluted its image of low fare airline. More and more people say that easyJet is no more a low fare airline. That’s why I think their current strategy is dangerous on a long term basis, because its strong brand which has been an historic asset, is becoming less and less attractive for leisure travellers.
That's why I ask myself if they are not a bit too arrogant vs. Ryanair, and that they should not consider more seriously and very quickly the risk coming from the Irish carrier?
That’s also why I asked if they know Ryanair enough to counter-attack with a good strategy.
I totally agree with one of the previous post. EZY MUST attack Ryanair on its DUB market. DUB is Ryanair cash cow. It allows them to compete easyJet with very low low fare on routes where they are in direct competition such as Belfast London, to/from Basel, to/from LPL or BRI etc
The problem would be not to launch route in direct competition with Aer Lingus (such as CDG or BCN) because EI is not in a very good shape, and if they bankrupt, the situation would be even worst that before for easyJet. EZY should rather study the yield of Ryanair DUB routes (or asked them politely
) in order to compete FR on their DUB best routes (I assume the UK and eastern cities).I would be happy to have your point of view, am i too negative about EZY situation? Does Ryanair is not currently wining the war against easyJet (10 thousands more passenger on 2007!)? and does easyJet take enough into consideration the risk represented by Ryanair?
Join Date: Mar 2007
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You need to remember that EZY offer many more flights on each route. e.g.) LPL-BFS is served 7 time daily during the week opposed to FR's 2 flights.
FR serve many more destinations from the UK but EZY have a lot higher frequencies on many of their routes whether domestic or international.
FR serve many more destinations from the UK but EZY have a lot higher frequencies on many of their routes whether domestic or international.
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aerospace
Totally agree FR would not like EZY in Dublin. Dublin is probably FR's bread and butter. It would take the fight from UK into Dub. I see no reason why EZY have not opened a massive base in Dublin apart from 1/ They are frightened of FR or 2/ There is a slot issue.
Lets think about it Dublin handles around 20 million !!!!!! - why no EZY or for that matter other low cost airlines with a base.
Totally agree FR would not like EZY in Dublin. Dublin is probably FR's bread and butter. It would take the fight from UK into Dub. I see no reason why EZY have not opened a massive base in Dublin apart from 1/ They are frightened of FR or 2/ There is a slot issue.
Lets think about it Dublin handles around 20 million !!!!!! - why no EZY or for that matter other low cost airlines with a base.
Aerospace -
These are airlines, not gladiators. They are in business to make money for their shareholders, not to 'win' a battle with a perceived competitor. IMHO EasyJet have an excellent business model. They are a loco, but have positioned themselves in the market as one with a more caring image than Ryanair. You don't see their CEO slagging off his competitors as Mr O'Leary does. You don't see seats advertised for a penny each.
Easy's model is, as has been stated by MUFC, to offer higher frequency between principal cities/airports, rather than lower frequency between secondary cities/airports. Both companies know their own markets, and both do very well serving those markets.
Neither of these companies would benefit from a head-to-head 'fight' - all that would do is reduce yields and thus profitability. That's why they very rarely compete directly. There are sufficient routes out there to allow both to continue growing before they start going head-to-head.
What is interesting is how their respective business models will fare as the economy slips in to recession, if that is what is about to happen
Both are successful, profitable companies. Both are very impressively run. I expect the airlines who suffer in a downturn will be weaker companies without financial firepower and those with legacy costs and arcane working practices.
These are airlines, not gladiators. They are in business to make money for their shareholders, not to 'win' a battle with a perceived competitor. IMHO EasyJet have an excellent business model. They are a loco, but have positioned themselves in the market as one with a more caring image than Ryanair. You don't see their CEO slagging off his competitors as Mr O'Leary does. You don't see seats advertised for a penny each.
Easy's model is, as has been stated by MUFC, to offer higher frequency between principal cities/airports, rather than lower frequency between secondary cities/airports. Both companies know their own markets, and both do very well serving those markets.
Neither of these companies would benefit from a head-to-head 'fight' - all that would do is reduce yields and thus profitability. That's why they very rarely compete directly. There are sufficient routes out there to allow both to continue growing before they start going head-to-head.
What is interesting is how their respective business models will fare as the economy slips in to recession, if that is what is about to happen
Both are successful, profitable companies. Both are very impressively run. I expect the airlines who suffer in a downturn will be weaker companies without financial firepower and those with legacy costs and arcane working practices.
LGS6753,
You are spot on
A good example is EZY withdrawing from IRL in 2006/07. I flew those routes daily from LGW and in the summertime the planes were absolutely packed- but the yield was very low and so was the loadfactor in the wintertime, Ryanair included.
EZY were not slaughtered as many say on this site but chose to withdraw as nobody were making any money on those routes. Why not stop and utilise the planes elsewhere as it happened?! Funny enough after EZY stopped, Ryanair reduced their frequency too.
I heard that starting those routes to IRL was Mr Webster farewell to MOL hoping to piss him off before he was leaving EZY
When Harrison took over the routes stopped fairly soon and other EZY routes had their frequency increased with the spare planes eg. AMS/BCN.
I don't think we will see any EZY flights to DUB in the near future if ever
. More likely is a Scandinavian campaign which is bound to happen very soon as the Eastern europe campaign has just begun this winter.
Ryanair is not the primary target but if I was Skyeurope, Wizz and Sterling I would be a bit more worried over the next year or 2.
TFCM
You are spot on
A good example is EZY withdrawing from IRL in 2006/07. I flew those routes daily from LGW and in the summertime the planes were absolutely packed- but the yield was very low and so was the loadfactor in the wintertime, Ryanair included.
EZY were not slaughtered as many say on this site but chose to withdraw as nobody were making any money on those routes. Why not stop and utilise the planes elsewhere as it happened?! Funny enough after EZY stopped, Ryanair reduced their frequency too.
I heard that starting those routes to IRL was Mr Webster farewell to MOL hoping to piss him off before he was leaving EZY
When Harrison took over the routes stopped fairly soon and other EZY routes had their frequency increased with the spare planes eg. AMS/BCN.
I don't think we will see any EZY flights to DUB in the near future if ever
. More likely is a Scandinavian campaign which is bound to happen very soon as the Eastern europe campaign has just begun this winter.Ryanair is not the primary target but if I was Skyeurope, Wizz and Sterling I would be a bit more worried over the next year or 2.
TFCM
Last edited by The Flying Cokeman; 22nd Jan 2008 at 18:17.
Join Date: Aug 2000
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Looking back on it now from this remove I would like to think that easyJet's yield on the LGW-ORK was fairly rewarding from the beginning at least until whn FR muscled themselves on to the route in autum of the same year. I feel that Cork Airport has easyJet to thank for having a Gatwick link today eventhough they withdrew and let it with Ryanair. It may be argued that Cork would have been waiting many a long day for Ryanair to get off it's backside to put an aeroplane into Cork without easyJet's decision to come to Cork.
The memories of that first spring and summer when easyJet served Cork are recalled as being among the best of times at Cork Airport.
Then Ryanair arrived.
The memories of that first spring and summer when easyJet served Cork are recalled as being among the best of times at Cork Airport.
Then Ryanair arrived.
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More likely is a Scandinavian campaign which is bound to happen very soon