a few one-off holiday charters + £
Maybe Thomson or someone like that -£
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assuming they've got somebody who can do hard sums to sign off the contract this time!
A TUI 738 takes 189 pax and is a far bigger larger logistical challenge as it causes a one time spike in demand for the airport's services (check in, security, baggage handling, catering etc). A couple of flights a week from an airline paying little-or-nothing in landing fees probably causes more trouble than it is worth.
Unfortunately, unless MME can get an airline to commit to a decent schedule or a based aircraft, small scale charters and business routes are probably the only route to go down.
The recent Santa flights and the announced Super Breaks flights uses EnterAir 738s', so the logistical challenges are the same (and to be honest, not that much greater than the EMB). I'd have thought regular weekly flights would be less of a resource challenge than one off charters scattered though out the year.