I’ve just read into their planned operation, and it strikes me as incredibly brave and/or stupid.
I see they’re also going to chime into the short haul market from stansted with Malaga and Alicante being added. Will it last?
I wouldn't say it's stupid. having a small short haul operation allows them to make better use of the staff they have to employ to get the long haul off the ground.
They've chosen what are probably the most popular short haul market to stand the best chance of selling seats, although the vast amount of competiton would make this more difficult to sell.
They have good reasons to do it, but time will tell if it works