Pissing contests aside, the 380 will trundle on for most operators as a niche machine, Don is spot on, its a mass people mover in either capacity or slot constrained airports. It hasn’t as was hoped by Toulouse revolutionised travel, it’s merely eaten a lot of European taxes and its proven to be in the wider sense a sales disappointment, having said that, it’s a nice experience to travel on but now people are used to it per se the premium that has been charged which helped with yields has slipped somewhat.
When you can fill it up with full fare passengers it makes money, get below about 75-80% LF and it burns through any profit real quick.