I hope you are right, some Modular cadets who passed APC's who are equally if not more prepared, the whole "Integrated is best" talk was all marketing to me. If they are an equal opportunities employer, this would be something positive to the industry.
In regards to Joe Bloggs post, I too thought it was a bit pretentious, wasn't sure if he mentioned "BA hiring the best" about five times, just to big himself up or am I just cynical? who knows.
Anyway, the question now is how many applicants everyone thinks they will get this time, in comparison to the old model?