As a beancounter I of course want to agree; even if you have the aircraft for a pretty decentish length of time this can still very easily be £1 from the fare of every passenger that steps on the plane.
Why then ofc people go and change liveries on an entire fleet for no good reason other than the new marketing guy made a nice PowerPoint hell knows :-(
(Edit: I'm being flippant obviously. I know the value of branding and customer impression, and given how much the BMI passenger has paid, probably they should do it)
Last edited by 01475; 23rd Sep 2017 at 21:36.