If there is a good chance of the plane making it to the other end in one piece, there will ALWAYS be folk who want the cheapest ticket going.
£40 for a ticket to Malaga? "Outrageous!" I don't want to pay more than £19.99 (plus £500 for a suitcase).
That is not going to change any time soon.
The only solution, as I see it, is for the sea ferry company's to seriously up their game and provide some quality alternatives.
Combine journey with duty free, and you can close all those expensive airports too. We don't want a third runway at Heathrow we need to be digging at least one of the runways up and building the houses the country so desperately needs for all the jobs created in the wave of new dock-building.
Win-win-win.
Goodnight.