I could write paragraphs about why I would fly to Carlisle or Glasgow from south-east Essex, and take the train to Newcastle or Edinburgh, but I can hear groans from some and sense fury from others so I'll stop myself.
Surely it's all about the limit of Stobart's ambition with regard to passenger services. If all they're looking to achieve is 100,000 p.a. then they may get there one day.
Of course, they may strike a deal with FR to base a few 738's there, and re-name the airport, Glasgow South, Newcastle West or Manchester North.