Maybe the ILS and approach lights for 28L were OTS. The AC crew saw the lights for 28R, mistook them for 28L and then approached the illuminated strip (TWY C) to the right of 28R, thinking that was 28R?
Similar thing happened at Gatwick in the late 80s(?). A BIA BAC1-11 actually landed on TWY J instead of RW08L. RW08R was closed but the crew saw the bright approach lights for 08L, assumed they were still on for the closed runway and mistook the dim taxiway lighting for RW08L. There was another aircraft taxiing out for departure at the far end but he/she made a rapid exit when they saw the 1-11 flaring for landing right ahead of them!
The tyre marks were visible on the taxiway for months afterwards.