It seems Loganair aren't wasting any time and are fighting back with a BMI and BA codeshare which will hopefully come into effect soon. Would it make sense for Loganair to expand their route structure to attempt to compete with BEE on some of their routes from ABZ, EDI and GLA? BHX/MAN/BHD/LCY perhaps?
Highlands and Islands air battle launched - The Scotsman
Flybe response seems to the franchise agreement breakup seems excessive, and totally unexpected based on Loganair's MD's response, which is unprofessional but that is the nature of the industry I suppose. Flybe's and Eastern's reputations aren't great and it will be fascinating to see how things pan out over the next year. I can't quite see T3 JS41's, and their recent performance/operating style fitting into the BEE corporate image somehow.
Also; competition on a lot of these thin routes will be difficult and I suspect although in the short term there may be a benefit for PAX with the competition, it may backfire in the long term.