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Old 3rd Jun 2017, 21:46
  #3810 (permalink)  
davidjohnson6
 
Join Date: Sep 2008
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It is very much in Ryanair's interest for the extra price differential to be cheaper than adding one or two additions manually. Ryanair know that for each 'added value' package, people usually care about just one or two items - the rest are there to bulk up and persuade customers they are getting a bargain once u compare the cost of how much the full set of extras would be if added in manually

If customers know that it's cheaper to add a suitcase the day before they fly, then there is no point buying a 'value' package at the time of initial booking several months before the flight. By making the package cheaper, custoners are scared into buying an 'additional package' when making the original booking but then find on flight date the value package is nor really needed and money was wasted.

Unless a consumer rebellion starts, this is a tactic based around FUD - fear, uncertainty and doubt to boost the ancillaries amount customers spend per booking
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