With statistics one can prove anything, that's why managers always win : ( ... and I hated that. Logic goes out of the door. Yorkshire folk, once a year or so, will use LBA for bucket and spade routes but long haul is a different thing. A lot also depends on airline loyalty. We are off to the US in September but I don't particularly like the cattle pen type of Virgin Upper Class seat. We are flying KLM and with that and other, previously stated, points taken into account. I worked in aviation (ATC), so have a little knowledge and it's my money after all.