On a side note and despite the humour, it could have been more sinister. Where's his security? If you can get up and whack him with a pie, what's stopping someone from using something with a bit more bang?
Despite what some may think, he's just a bloke doing a job the way he thinks is the best way. He's making plenty of cash compared to the competition. I think he will probably remembered as reasonable CEO that upset a lot of people but righted the ship and grew it.