Originally Posted by
Herod
Back in the fifties the RAF did a lot of research on survivability in rear-facing seats. As a result all RAF aircraft during my time (perhaps still so?) had rear-facing seats. It's much safer, but hard to sell to the travelling public.
A little later Boeing did a comparable study and came up with the opposite answer.
Although you may feel you could be thrown forward in a sharp deceleration, it is generally only as far as the seatback ahead. Far more of a hazard though is general cabin detritus, flying catering carts, baggage, unsecured passengers, etc, being thrown forward. With normal seating your own seatback forms an effective shield to this. With rearward seating you get it all straight in the face.