Yes. I can envisage a sensible solution where you do just that and look for another solution. Sometimes the "red mist" or " I must show you who is the boss" is provoked to the forefront and the result deteriorates into something like this. There are times when you lose the battle to win the war. In a customer focused business this often happens.
You're mixing elements. This is about legality. UA will take its lumps from a
PR pov, what they did from outward appearance isn't a legality one. The pax is the one who should be worrying about that, not UA.