You should not start your fleet presentation with the smallest aircraft, and you should not start your fares sub-menu with compassionate fares talking aobut deaths, illnesses etc.
I'd have thought most folk would just look at fares via the website, and it's perhaps the case (given what Loganair do) that the compassionate fare system is of major importance in its home market, yet unappreciated outside of it. And they might just consider the Islander to be the flagship of the fleet - I'm sure I recall reading somewhere that the 50th anniversary of operating from Kirkwall occurs at about the same time as their franchise switchover....