Most of us moved on from those attitudes about 80 years ago. TCT's publicity people were really wide of the mark in this campaign.
Therein lies the nub of this affair - she wasn't really trying to appeal to women, just trying to get sponsorship money out of organisations run by, lets face it, a certain generation of blokes, so she could go off and have a good time. Any of us would welcome the cash to do an adventure but dressing it up as some sort of an epic/unique event has been her downfall. A professional bull***t merchant who has been caught out.