company in the travel industry would be wise to promote themselves within the LGBT community, which generally has a large amount of disposable income. Very smart move I believe.
I would suggest that the economics of the Mardi Gras and the pink dollar are somewhat exaggerated.
The whole event was bankrupt in mid 2000's and was tapping the government for more public funding due to revenue shortfall as recently as 2014.
I would suggest that the so-called 'pink dollar' may not be as valuable as the gay lobby would want you to believe. A simple explanation is that while gay couples may have a higher disposable income and do spend more there just isn't the volume to have a real effect.
Not to mention the whole political aspect of so-called economic modelling. Essentially you can economically model any outcome you like. Most Olympics, APEC etc are projected as being big economic stimulus only for them to turn out as economic dead weights with the local government picking up the tab.